Meet Ali Hohn & Save Money or Win the NEW Rock that OCF e-Book

I had the pleasure to get to know Ali Hohn at a photographer get together a year ago in Minnesota.  She now has her own e-book on Off Camera Flash.  You can win this book if you are the lucky name drawn at random from the comments section in my blog (this Saturday).  Just answer the question, “what is your most favorite and least favorite light to photograph in?”  Anyone who comments can also use the code “mcp” to get $20 off – making this $95 book only $75.

Here is a little about Ali…

Q: How did you first get interested in Off Camera Flash?

A: A while back I started noticing photos that just seemed like there was something else to them.  I couldn’t figure it out so I started researching.  I found out that people were using off camera flash in their photos and I seriously loved it.  I was so amazed at the color and the depth and just the pure uniqueness about it.  I was determined to learn.  I had a 430ex flash and that was it.  Once I found out that they were using flashes I was seriously scared.  I mean I had a flash in my bag that hadn’t been used in over two years.  I didn’t know how to use it and I was scared to even try it.  So, I forced myself to learn.  I actually read the manual and figured out how to shoot with it on manual mode.  I ended up buying cactus triggers and figured out how to trigger them.  I had done a lot of research on how to do off camera flash and I even had a friend try and show me but I was just dumbfounded.  I couldn’t figure it out no matter how much I read on it or someone tried to show me.  Each senior session I had I practiced with them.  I did not know what I was doing and then one day it just finally clicked with me.  The first photo you see of the girl holding the flower was really the night that it finally clicked.

Q: What inspired you to write a guide for photographers on Off Camera Flash?

A: So, after that I started writing everything down.  I got to go to a coffee shop without my 2 year old and just started writing.  I had no idea I would eventually write a guide.  I just started to do it.  I started showing my photos to my online friends and people were asking me a ton of questions.  The more questions they had for me the more I wrote in my book thinking this will be able to help a lot of people.  So some 80 pages later I finished.

Q: Who is your target audience for this e-book?

A: This guide is really for someone who wants to learn how to do off camera flash.  I mainly talk about how to shoot with your flashes in manual mode but I also cover the other ways you can do off camera lighting and the different wireless trigger systems that are out there.  I have a lot of examples of photos and also links to gear.  I am not a technical person at all.  Every time someone tried to explain off camera flash to me it just pretty much went over my head.  It went in one ear and out the other because my brain just froze.  I am such a visual learner and a hands on kind of girl.  I had to do it myself.  I made this guide as easy as I possibly could for the very beginner in off camera flash.  Every time I had a suggestion about what to put in the book I did.  It’s very easy to understand and if you are a visual learner like me you will get this in no time!

Q: Can you show us some examples of your work?

A: Here are examples of my work from early work until present of my experience with Off Camera Flash.


Q: For those wanting to learn more and purchase your guide, where can they go?

A: Just click on the logo below to learn more…


Jodi Friedman, MCP Actions

Jodi Friedman is the founder of MCP Actions. She designs popular Photoshop actions and Lightroom presets that make editing faster, easier and more fun.

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  1. 4


    favorite: Twilight/Sunset before it gets too dark… LOVE that golden light!
    least favorite: indoor light minus my speedlight… or full sun (hate both equally)

    This post showed up this morning in Google reader for me, but then I couldn’t get to it on your page to comment. I assume that means you didn’t want it published yet. You may want to check into that. :)

    • 5


      actually I accidentally hit publish. Then deleted it so it would not show till I was ready. Oops – the blog reader programs were way to fast for me…

  2. 7


    My most favorite light is that sweet golden light right before sunset. Second would be bright cloudy.
    My least favorite light, we did an outdoor wedding in it, is NOON bright overhead light — too contrasty, ick! uck!

  3. 8

    Kelly Ann says

    I love my studio lights, but really want to start taking them on location with me to do some neat stuff like this! I dislike mid-day light.

  4. 9


    My most favorite light is an Arizona overcast Sky. It is not too dark and not too light but just right – kind of like porage! And least favorite light to photograph in is the mid-day of Arizona full sun – very harsh even under trees.

  5. 11

    Tanya says

    Favorite light-right before sunset. Least favorite light–recital halls, dance studios, inside fluorescent lights.

  6. 14


    Love the interview with Ali, she is so talented! Her work is gorgeous, I would LOVE to win her book :) it looks awesome!

    My fav kind of light to work with right now would have to be natural light, and backlight for that.

  7. 16


    Very cool. I love my studio lights but hesitate to take them with me and my results with speedlights are just so so sometimes. It’s the one area I really want more control over this year.

  8. 17


    My favorite is sunset – the warm light is just amazing. Least – 11am. And I try so hard not to book at the time, and it seems to be a popular time. 😀

  9. 18

    Jolene Pienaar says

    WOW, I don’t think I’ve really seen such a focus on OCF but now I just NEED to know more, those are perfect!
    My favourite light would be early morning and least favourite is night time (as I really don’t know anything about flashes)

  10. 20

    Christy says

    Favorite Light: Outside in the early evening.
    Lease Favorite Light: Any light that requires me to use a flash, since I don’t know how to use a flash well enough to keep it from looking like junk!

  11. 24


    My favorite light to shoot in, of course is early morning or as the sun is setting. I hate shooting without enough light. I cannot figure out my flash and I avoid taking pictures whenever flash is required. I feel like I am missing a lot of shots I would love to have.

  12. 25

    Alanna says

    I love sunset sun flare so that would be my favorite and my least favorite would be mid day with no shade to be found anywhere… but I can work with it… just prefer not too. Fingers Crossed! Would love to win Ali’s book!

  13. 27

    Debbie says

    I love sunset golden hours and backlighting; playing with sun flare and my least favorite lighting is the harsh midday sun and all its contrast and shadows. Oh, Ali, it is as if you read my mind. I am in exactly this spot right now. Been reading, researching, trying to follow the Strobist, etc. I have a Canon 580EX
    and don’t have a clue. But, I know this is the next step for me….love the look and would love your book!

  14. 29

    Nancy says

    Hi, my favorite light right now is late afternoon through my kitchen window (south facing). My orchids are blooming and the backlight gives them the glow I love, and a reflector bounces the light into its little hiding places! My least favorite light is during the middle of the day with no clouds or shade or reflector… can be kind of boring!

  15. 31

    Tracy says

    My most favorite is the late afternoon light and my least favorite is high noon — too many shadows on the face.

  16. 32


    wow, I would love to have the OCF tool to call on when I need it. My fav light is the evening glow just as the sun goes down over the mountains and my least fav is the artificial light in my house with the green walls which makes a really ugly bounce flash color cast.

  17. 33

    Shaila says

    I am so new at this, but I just love any kind of natural light, especially right now in the winter when the sun actually decides to shine and comes through the windows! My least favorite lighting is tungsten.

    I love this off camera flash stuff. I would love to get into it. I only have my built-in flash and I hate using it. I despise it and try avoid it at all costs!

  18. 34


    My favorite light would have to be early morning sunrise or sunset. My least favorite would be night time. I would love to be able to get night shots like Ali does.

  19. 35


    Hi, Jodi! I haven’t commented on your site for a while since our tutorial, but I am a frequent reader and usually mention you on my blog as one of my inspirations. I believe almost all the photos on my blog are processed using your actions. Thank goodness I bought your big actions package! :)

    I was really surprised to see you post about Ali Hohn and her book. I was just checking out her site a couple of days ago and was contemplating on getting the OCF book. This is a fantastic opportunity!

    On to your question…
    Fave light: early evening
    Least fave light: afternoon sun

  20. 36

    Jennifer says

    My favorite light is early morning and early evening. My least favorite is noon! I would love to get night shots like Ali does!!!

  21. 37


    My fav light is late afternoon, when the light is soft, warm and yummy. My least fav light is the harsh midday light (especially here in Australia), but this year I plan on conquering shooting in full sun.

  22. 38

    Susan says

    Favorite: The light through my windows at about 11am and 4pm.
    But I’m working on loving ALL light.

  23. 40


    my favorite light is morning light (direct or indirect) and my least favorite (although i shoot in it) high noon sun. it’s a challenge but i’m working on it.

  24. 43


    Most favorite light is mid morning in the spring and early evening. My least favorite would be the harsh noon light. I love Ali’s photos above – beautiful!

  25. 44

    Kim says

    My studio lights are probably my favorite. I have more control with them. I want to get a better handle with other lighting.

  26. 45


    This is great info. I love the ease of natual lighting outside, but really dislike the post-editing that goes with it. Since, lighting is changing so quickly! So, I guess I would say my favorite lighting would be low light studio, where I can control the amount of light that hits the subject as well as light placement!
    My least fav. is, as everyone else’s overhead light(ex. noon sun, indoor ceiling lights of any kind!)
    Thanks MCP actions for offering such great info. to us all of the time! You are AWESOME!

  27. 46


    I think that northern window light is my favorite, it filters like a soft clean and crisp light. My least favorite would be no visible light ( I really hate shooting in the dark).

  28. 47


    Most fave: early evening, especially in the fall
    Least fave: I’m still learning to use strobes for horse show photog & that is my least fave at the moment

  29. 48


    Fav Light – Early Evening
    Least Fav – right now the lighting in my living room in the evening. Its either too dark without a flash. But with a flash it looks to bright and doesn’t capture the mood in the room.

  30. 50

    Tiffany Ruth says

    My fave light is natural, preferably morning or early summer evening. My unfave is actually, umm, hmm, FLASH! I just can’t seem to make it work for me!!(Actually never thought about finding a book on the subject! Duh! Silly me.)

  31. 52

    Amanda says

    Love the shade, you can’t go wrong!
    Dislike just the short evenings when the sun goes down before I can get home from work!

  32. 53

    Toniette says

    Most favourite- sunset light… all glowy and lovely!
    Most challenging- mid day when there’s snow on the ground. It’s crazy bright!

  33. 54


    i love natural light…evenings.

    I HATE HATE HATE the light in my back room. It’s the only room big enough in my house to shoot in, but the light is not quite enough with the window…and I’m stuggling with adding a flash or continuous lighting….the white balance is always off!

  34. 57

    Sharon says

    Favourite: in the YUMMY light of sunset and late afternoon. (I’d like to say early morning too… but I’m not a morning person!! LOL)
    Least Fav: any kind of man-made lighting!

  35. 58


    Early morning light is my favorite; least favorite is noon-day sun (though it usually FEELS good… or maybe it’s just cold today and dreaming of summer!).

  36. 60


    I love the light an hour or so before the sun goes down (and I bet the light before the sunrises is beautiful too but I just don’t get up that early!). My least favorite light – I guess I would say full on sun.

  37. 61

    Crystal says

    Most favorite: broad reflective sunlight light off the side of a building, concrete, or snow!
    leas favorite:mixed sun and shade (hot spots, dappled light….argh)

  38. 62


    Wow. I am completely impressed! LOVE the pictures! My favorite light to shoot in is the morning. I love the look of the light when the sun just comes up. But I must say that now I am loving the night! Those pictures are amazing. I need to learn how to do that!

  39. 63

    Lisa says

    I have a new favorite light – we rented a house this past weekend for a boudoir shoot and it had the most beautiful stained glass windows. I am in love with that lighting right now and have to go back again! My least favorite light is mid day light up here in Alberta – with the snow and no clouds you get incredible amounts of glare. It’s blah for about 2 more months. I can’t wait until spring!
    p.s. I own a speedlite that I have no clue how to use so I am loving this post and learning more about it.

  40. 64

    Kara says

    Early evening is my most favorite light (or a nice bright cloudy day – full sun noon time, definitely my least favorite. Thanks for this opportunity!!!

  41. 67


    Of course, I forgot to answer the question once I saw Ali’s name. :) My favorite light is the soft light coming through a window. My least favorite light is nighttime – harsh light from inside the house.

  42. 68


    My favorite light at the moment is my studio light but I also love the golden hours and natural light from the big softbox in the sky. My least favorite light is around the noon hour.

  43. 69

    Olivia says

    WOW! That book looks fabulous! I love my alien bee and really dislike lighting during mid-day. SO hard to work with!

  44. 71

    Laurie says

    FAvorite place–outdoors overcast day. Least favorite–outdoors midday, harsh sun. I am a beginner and I am just “getting it” in the full shade, overcast areas. I have a lot to learn. This OCF thing is very interesting….

  45. 73


    I was inspired by Ali to try OCF and had fun. I don’t have the book yet but just maybe I will win it.
    My most favorite light is studio strobes in studio. It is easier to control. Least favorite natural light.

  46. 74


    Least favorite light is easy to name: gymnasium lighting is the worst! Even if there are windows, the pictures still come out dark or blurry or both.

    Favorite lighting situation is outdoor natural light with soft shadows (late afternoon, early morning).

  47. 75

    Brendan says

    Most favorite: Early evening. Least favorite: Shooting basketball games in gym light. Yuck !

    Wow, the book sounds like it might be a good read, but even with the discount, $75 for an e-Book seems a bit expensive (especially only 80 pages). :(

  48. 76


    Favorite light just before sunset — the light is warm and so yummy

    Least favorite just before it’s at it’s peak till about two hours before sunset — unless there is shade— too many squinty eyes.

  49. 78


    I am with most everyone… right around sunset. If I knew how to use my off camera flash a little better I could make those golden hour sessions last a little longer… ;0)

  50. 79


    This book looks interesting… Off camera flash certainly adds a new dimension to pictures that is often lacking when you just pop a flash on top of the camera. I have been studying the art of off camera flash for a bit now and will definatly look into this book.

  51. 81

    NiccoleCarol says

    My least favorite light would have to be high noon/early afternoon. My favorite light would be just before sunset. It gives everything such a wonderful glow. This book looks amazing. Thanks Jodi & Ali for giving us the chance to win it.

  52. 82

    Jovana says

    My favorite is when the sun is rising…. it’s not too orange. I would love to schedule shoots at this time. My least favorite is high noon. Raccoon eyes are not pretty.

  53. 87


    My favorite light: beautiful overcast day, or through a large window in our home. Worst light? An ABSENCE of light… I recently had to shoot in a dimly lit gymnasium. *shudder*

  54. 88


    oh boy!!! This looks awesome!

    By far my most fav light is the golden hour, and by far, my least fav is dappled light!

    Ooooh, I so hope I win! I just got my wireless triggers and can’t wait to use them so creatively!!!

  55. 89

    Laraine Davis says

    Jodi, thank you for sharing this interview on a great (and confusing) topic for newbies. Count me in for the drawing for the book.

  56. 90

    Susan says

    My least favorite light is in my house…I need the help of a flash so bad. My favorite light is just being outside.

  57. 92

    Kelly says

    My favorite light is around sunset. It’s so magical and beautiful that time of day. My least favorite light is around mid day when the sun is high in the sky and oh so harsh for portraits.

  58. 93


    Least fav – dappled light is very difficult for me to work with w/o a diffuser. Favorite light is just before sunset as I’m too grouchy to get up before sunrise!

  59. 96


    My most favorite light is the hour before sunset… or a nice open shade. Least favorite would be low light or indoor. I haven’t learn how to work with that yet.

  60. 99


    i just heard about Rock that OCF yesterday and here we have a giveaway! yay! :) So, I’ll play…I could stand to learn a few things about ocf.
    Favorite time of day – either late afternoon (sunflares!) or right before sunset (gold light – *sigh*).
    I don’t think I have a least favorite light….different times of day produce different results. Maybe the morning…because I don’t like getting up and dressed to go out for a shoot – I’d rather stay in my pj’s all morning! :)

  61. 102


    favorite light: morning. least favorite light: bright mid-day sun (I’m scared of it!)

    I also like & dislike evening sun because a) it’s beautiful, but b) you lose it so quickly. Knowing how to use an OCF, like Ali, in the evening light is an exciting possibility!

  62. 103


    My favorite light is sunshine through a window… it’s just magical! My least favorite light – tungsten/fluorescent bulbs.(Or a hodgepodge of all kind of lights because someone didn’t use all the same kind, like I dealt with a couple of months ago.)

  63. 104


    Favourite Light: Late afternoon, early evening with that golden glow to form perfect backlighting situation that I am still yet to perfect but I will keep practicing. Least Favourite Light: Harsh Australian midday light like today where they are predicting it to reach 40 degrees (C) not (F)!!! I will be staying inside to keep cool in the air conditioning!

  64. 105


    My least favorite light is direct sunlight. Although you can make it work for some amazing lens flare.

    My favorite light is about 2-3 three hours before sunlight. The light gets better as the sun goes down.

    I can’t wait to start learning about off camera flash so that I can shoot a night. Oh I can’t wait!

  65. 111


    My favorite light is early evening and it always seems that I am still wanting to shoot after the sun goes down so learning to use an OFC would be awesome! Least favorite is outdoors mid-day with no shade.

  66. 113


    My most favorite light to shoot in is early morning, right after sunrise – so warm and creamy, like melted chocolate. Yum! I absolutely hate full noon sun in the summer. Too harsh and bad shadows. The only way to compensate is good color balance and a fill flash. Would really love to learn more ways to use off camera flash. Hope I win!

  67. 114

    Kristen Soderquist says

    My favorite light is the early morning light or late afternoon. The least favorite is definetly the light right in the middle of the day and also the lack of light you get indoors when you don’t have the indirect sunlight from the windows.

  68. 116


    From my short experience being a natural light photographer…

    My favorite light is the last hour and a half before sunset up to about 15 minutes after sunset. *happy sigh*

    My least favorite light is fluorescent overhead lighting in a basement “home” with a 5×7 “window” that was supposed to fill the room with natural light. 😀

  69. 117


    Favorite light: evening light (though I am learning to love my OCF a little more.) Least favorite light: Flourescent indoor light–like some churches seem to have.

  70. 119

    Michelle says

    Least favourite light is definitely at night time, closely followed by inside with little light – I am terrified of having to try and use my flash (-:

  71. 120

    Michelle says

    Least favourite light is definitely at night time, closely followed by inside with little light – I am terrified of having to try and use my flash (-: and favourite is mid to late afternoon!

  72. 122

    Peggy Arbeene says

    Late afternoon golden light is my favorite. Least favorite is between 10a-2p or where there is fluorescent light.

  73. 124


    Favorite light: early morning or late afternoon
    Least favorite: no light and sometimes my speedlight (light)

    This would be perfect to have so I can learn to love my speedlight!

  74. 125

    Amy F. says

    My favorite light is overcast. It’s so easy, although I really love the lighting in pictures taken around sunset. They have an extra “oomph” to them that I just love! :) My least favorite is full sun, and I am trying to get better at it! I have three young children and I don’t want them to think that the sun never shone throughout their entire childhood! :)

    Thanks for the contest! FUN!!

  75. 127

    michelle says

    I’ve just found your blog and spent way too much time reading backwards… the OCF technique has always alluded me… I’d love to learn!

  76. 128

    April Alcorn says

    My favorite light to shoot in would probably be that gorgeous natural early morning light! Either outdoors or streaming in through a bunch of big windows!! Love it!!

    For me I find the worst light situation to be areas with allot of dappled sunlight and harsh shadows!! It drives me nuts having such inconsistent lighting so either I use some sort of fill flash or I avoid it like the plague!! LOL

  77. 129

    Trisha says

    My favorite light is outside, early evening or inside my studio where I can control the light. My least favorite is mid day harsh sunlight. I’m so intrigued by this OCF…just may become my new fave!

  78. 130


    Worst light is my 580 EX II speedlight – I canNOT figure out how to master this thing!!! I’ve had it for over a year and have never gotten good results from it. I would LOVE the chance to win this and finally get some use out of it!! My favorite light is bright overcast days by the beach and that golden 1/2 hour before sunset.

  79. 131

    tracy says

    most: early morning (like 7:30)- hard to get people out of bed that early
    least: full sun- stinks trying to find a shady spot!

  80. 133


    My favorite light would be almost sunset…natural light. Least favorite is flourescent lights and dark! But I can tell this book would change the dark one at least!

  81. 134


    Favorite light is towards evening especially in the colder months, and least favorite is the “unusual” lighting I often run into in indoor settings like a gym or in a library.

  82. 135

    Jennie says

    My least favorite light is night time, inside my tiny house. :( I get horrible “flashy” pictures and since i work full time, the only time I have to practice is at night, in my house.

  83. 136

    Abby says

    Most favorite: the last hours before sunset. Heaven!

    Least favorite: icky, green-y, yellow fluorescent lighting

  84. 137

    Sarah S. says

    My most favorite light is just before sunset (like most I’ve read here) and my least is dimly lit churches that won’t allow flash!

  85. 138


    Most favorite light is the light the helps me get the color CORRECT IN CAMERA.
    Least favorite light is the light that screws it up IN CAMERA!!!!!!!!!

  86. 139

    janeth says

    Favorite light: Natural light early in the morning or late afternoon, least favorite light: Tugsten light inside churches.

  87. 143


    thanks for sharing – Ali’s work is great!
    my favourite light to photograph in is early evening – natural light, outdoors. my least favourite? definitely top of the day bright sunshine!

  88. 144


    My most favorite light is just before sunset when the sun is not so harsh. My lease favorite is mid-day, I just don’t know how to shoot in the middle of the day.

  89. 145

    Kami says

    My most favorite is evening and my least favorite is mid day or indoors :). OOOOH… I hope I am picked!! I would LOVE this book. Thank you so much for doing this. It is so great of both of you!

  90. 147


    Oh Pick me!! I love Ali and her work!!
    Ok most favorite……last 10 minutes before the sun stes and shooting the light back lit…’s a true recipe for yummy golden perfect light!

    Worst light……dappled light from trees…..very hard to work with!

  91. 148

    Jenny Carroll says

    My most favorite light for some reason is my bathroom lighting. I want to take every picture in there. My least favorite lighting is…well, I can’t think of my least favorite. But if I have to give an answer, it would be harsh sun.

  92. 149

    Sandy says

    My favorite light is early morning!! My least favorite is indoor gymnasiums. My daughters are both in competitive gymnastics and the lighting at the competitions is horrible!!!

  93. 150


    My most favourite light is just before sunset when the light is nice and soft. Worst light – would definitely be midday light and inside light with high iso.

  94. 152


    My favourite light is outside in the sunshine. Grey days are so blah to me, I end up post processing the dickens out of my pics. My least favourite light is in a room with lights set up trying to take portrait shots, I have yet to have any success with that.

  95. 156

    Diane Stewart says

    Exciting to see such beautiful pictures with OCF. Favorite light: right before sunset, least favorite light: night time in the house.

  96. 161

    Penny says

    Favorite is soft evening light… least fav is high noon with no shade in sight! lol!
    This OCF ebook looks very interesting!! Would love to have it!! hope! hope!

  97. 162

    Penny says

    Hope this not post twice…

    My fav is the soft evening light and least fav is bright sun with no shade in sight! Would love to have the OCF ebook… looks very interesting! Hope… Hope…

  98. 163

    Laraine Davis says

    Most favorite light: Fall evening just before sunset
    Least favorite light: flourescent lights
    I would love to win this book. Thanks for giving us so many opportunities!

  99. 165


    My favorite light to photograph in is early winter around 9am at the beach when its clear and sunny. My least favorite light is bright midday summer sun – hard to avoid crazy shadows. Can’t wait to check out this book!!!!

  100. 168


    My most favorite light would be 10 minutes after the sun sets. I always seem to take some really great photo’s at that time. Especially by the beach. My least favorite would be inside in the evening hours. I always have problems with my lighting then.

  101. 171

    Pam Davis says

    This is rather late, I sometimes miss certain days and don’t get the great stuff till its too late. My least fav light to shoot in is full sun, beach with wet rocks and glare this is where all my families want to be photographed since we live in Maine the coast of maine. WOW why does everyone want the beach? PS is it too late to get the discount on the book?

  102. 176

    Cammie Music says

    i love this off camera flash, it gives the photo a fresh look, than the average joe. The only thing that i dislike is, that takes time and practice to learn anything new.

  103. 177

    Kate says

    favorite: just inside a front door or on a porch
    least favorite: indoors with multiple light sources (tungsten and fluorescent, for example) – white balance is a nightmare!


  1. […] Meet Ali Hohn amp Save Money or Win the NEW Rock that OCF e Book Posted by root 7 hours ago ( My least favorite light we did an outdoor wedding in it is noon bright overhead light too my least fav is as everyone else overhead light ex noon sun indoor ceiling lights of any kind ruth emerson says january 13th 20097 44 pm at mcp actions blog is proud Discuss  |  Bury |  News | Meet Ali Hohn amp Save Money or Win the NEW Rock that OCF e Book […]

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