Contest: The Business Stuff ~ Win a Pricing Guide & Business Forum Membership



Winners will be picked and announced on Sunday, May 23rd. Winners must contact me by May 25th to claim prizes.

1. Easy as Pie Pricing Guide

One person is going to win one of Alicia Cain’s Easy as Pie Pricing Guides.

p.s. Alicia was kind enough to let me try it out and I was blown away. It is not just a pricing guide – it’s a huge packet of info to help you get your business set-up the right way. I was surprised at how inspired it left me. I am currently in the process of re-doing all of my pricing thanks to Alicia. She is one gifted gal and the pricing guide is truly worth every penny!

2.   The Biz Buzz

One person will receive access to The Biz Buzz’s The Classroom (a small online community for teaching and discussion, loads of free templates, discussions/advice/brainstorming and more). Make sure to check it out – it looks awesome!

How to enter:

Add your entry in the comment section of this MCP Blog post (not on Facebook) by answering the question: What is you biggest pricing obstacle in your business? If you do not have a business, please write what your pricing fears are?

Want more chances to win? Get bonus contest entries:

How to get extra entries in the MCP Actions Photoshop Contest

MCP Actions

Write for MCP! This post was written by a MCP Guest Blogger. If you would like to write a photo editing tutorial, blueprint using MCP Products, or photography tips on the MCP Actions Blog, check out our Guest Writers Wanted page for details.

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  1. 3


    My biggest fear in pricing is not that I’m not worth what I charge but that people won’t think that they should have to spend more than places like Target or Sears would charge them.

  2. 4

    Debbie says

    My biggest obstacle is being too low. I feel like I undervalue my work. I want my clients to value what I can create for them and still know they are getting a great deal.

  3. 5


    As a photographer who is just starting out, I am worried that people won’t want to pay for my services. Oh sure, it’s easy to get friends to help you build your portfolio by taking pictures for free. But now I need to convince people that my pictures are worth paying for. It’s scary, but exciting!

  4. 6

    Erin says

    I am not in business yet, so everything about pricing scares me. I would LOVE to have help in this dept. Thanks for the chance to win!!

  5. 7

    Alea says

    My fear just starting out is how to set pricing competitively without undercutting the pros- What’s a reasonable fee for my area for someone who is new to the business?

  6. 8


    My biggest fear by far is putting a number, a value, a price on ‘me’ and the fact that it is my eye behind that viewfinder. I know in my heart (and in my head) that if I don’t value the uniqueness of me and what I bring then there is no way a prospective client will, but putting an actual price on that and showing it to people….. that terrifies me!

  7. 9

    Whitnie says

    My biggest opsticle is simply knowing what I’m worth. I want buisness, but I don’t want to work and be away from my family too much.

  8. 11


    I am afraid to set any minimum print orders. I don’t know why … maybe it’s because I don’t like telling people what they need to order … gotta get in the business mind set, though!

  9. 12

    Sherri Dale says

    I don’t currently have an official business yet. My plan is to be in business for myself in 3 years when my kids are in school full time. My biggest pricing fear is two-fold: too high for what my perceived worth is and too low for what I am worth. I need to find a balance between the two.

  10. 13


    my biggest obstacle in my business is finding a happy medium between providing a quality product at a price that is both fair to the client and to me (it’s the latter that I had the biggest issue obviously – how does one decide just how “good” they really are?) : )

  11. 14


    The biggest price obstacle I would say is trying to not price myself inside the other photographers in my areas box. I feel that I should compete with their prices to not loose business, but I feel I have more to offer so I can justify my prices to theirs. It’s a never ending mind game I have with myself.

  12. 15


    My biggest fear is not under pricing myself, but people not wanting to pay my prices that I would need in order to make ends meet. Im not sure how to find the happy medium.

  13. 16


    My pricing fear is that I am afraid I am just not “at that level” to be charging what pros charge. I am speaking for both my experience and my equipment. I feel I should have a lot better equipment to get out there and market myself and charge, but I can’t buy better equipment until I make some money. Double edged sword. I also live in a very small community and am afraid that this small town would scoff at real prices.

  14. 18


    My business is not up and running yet, but I am definitely afraid of pricing too high (and not generating business as a result) AND pricing too low that my prices don’t match the quality of work (and I don’t end up being compensated adequately for my time). There is no easy answer, but it helps to hear from people that have been through it!

  15. 19

    Michele says

    My biggest fear is pricing myself too low for all of the work that goes into but feeling like my clients think it is too high as well as print prices – I haven’t offered those yet.

  16. 21


    Belief in my own skills and talents and believing that I’m worth paying. Also trying to find the best quality supplier and calculate my cost of goods sold….. Slowly trying to get to the point I have both these things figured out, but it feels there’s a long way to go.

  17. 22


    My biggest problem is selling myself short. I always under price everything because I don’t know what to charge and I don’t want to be too high.

  18. 23


    At first when I started my business, it was will people pay this? Shortly after I realized I wasn’t making money and had to raise my prices. I did that. Now I’d like to be making a living being a photographer:-).

  19. 25


    I am just starting my business and my biggest pricing fear is that I’m going to price myself out of a job. Since I’m just starting, I feel like I need all the jobs I can get and I want to lower my prices just so I can get that one extra job. I know I shouldn’t and it’s tough.

  20. 27


    I don’t have a business (yet!) and I am super afraid that I will undervalue my work and not earn enough to stay in business.

  21. 30

    Jenessa Evans says

    My biggest obstacle in pricing is finding the happy medium in my local market. When I try to research I feel like the pricing is too high, but then again MY products should be worth the money. So how to make my pricing decent without going over board and keep the clients coming back for more?

  22. 31


    My biggest obstacle in pricing is figuring out a way to price myself to make some money! Right now, I am losing money on every session because I’m not pricing high enough, but I still have people balk at what I’m charging. My confidence in myself def. affects my pricing structure…I’m afraid I’m not good enough to go higher. Also, I can’t figure out if I should sell prints, albums, accessories because so many of my customers want to do it themselves.

  23. 33


    My biggest fear in pricing is that balance. Exactly where do you allow for extra? How much do you allow yourself as an hourly rate when figuring the total cost of the package? When do you know you’re good enough to up the prices to something closer to local rates? What happens if you have become “good enough” to raise your prices and then you lose business because you’re no longer affordable?

    The questions will eat me alive!!!

  24. 35


    My biggest fear is pricing too low. You want your name out there and you want to generate business BUT you can’t sell yourself short and the time away from family might not be worth it.

  25. 37


    Hmm, my first comment didn’t go through. My biggest obstacle in pricing is pricing myself so I can make some money! Right now, I am losing money on virtually every session, if I factor my time and business expenses in. Even at that, I have clients balking at my price…which is extremely competitive in my market. My confidence in myself and my work makes me doubt my pricing as well.

  26. 39

    simone says

    everthing about it! what to charge when firt getting started and how to raise prices at some point…

  27. 45

    CJ says

    Like some of the others I am uncertain what to charge while getting established. I have found if you shoot for free or for a minimal charge, people do not appreciate all the work you have put in. Yet in this economy charging very much when just starting out does not seem right either. With the low-cost studios nearby in the mall like Sears and Picture Me, there is a lot of competition out there.

  28. 47

    Amy C says

    I am just in the beginning phase of opening my business. I have put it off for a long time because I’m clueless about pricing!! I want clients and I need to be able to make money! All scary!!

  29. 51


    Ok, let’s try this again. :-) I am worried that people won’t want to pay me – at all. That they loved their free pics while I was building my portfolio, but now that they have to pay, it’ll be no thanks. *sigh*

    I also tweeted and subscribed to the RSS feed. Thanks!

  30. 52

    Kristie Bradley says

    I am just starting out my business and pricing is by far the hardest thing about it. I am working on building my portfolio so I have had a few sessions where I waived the session fee and lowered the prices a bit as introductory prices. The biggest thing people want are digital files and I am having a hard time with that. I want to offer what customers want but I also feel a digital file is a very precious product and should be priced that way. It turns people off though sometimes. Very difficult.

  31. 54

    Susan says

    Someone told me once that I should price my items to where I couldn’t afford them – but if I do that, will anyone else be able to afford me? I don’t want to be so pricey (if I’m not that great that I think I am sometimes) that the shopping mall photographer sounds better!

  32. 55

    Stacey Allison says

    Not having enough confidence in my talent to price accurately. I don’t have a photography business yet, but another business and I know I don’t charge enough.

  33. 58


    My biggest obstacle is figuring out where my prices fit in to my area… so many fab photogs seem to undercut themselves but I’m not willing to take a loss like that… but I also undermine myself sometimes on whether or not I’m worth my prices.

  34. 59


    Staying competitive!! I am discovering more and more “photographers” out there pricing their services/product so low. The general public seems to be more “price oriented” than “product/service oriented”. How to get prospective customers to see the real value of what they are paying for.

  35. 60

    Misty Ballard says

    I think finding that balance of not too high or not too low for pricing. It’s been a struggle for me as I am starting out.

  36. 66

    Gina says

    My biggest pricing issue is figuring what to charge and being comfortable with it, that its not too much and not too little. And that people will think I am charging too much and my photos do not meet the standards.

  37. 67

    Brenda says

    I am just moving into portfolio building, so am just at the planning / dreaming stage. However my biggest obstacle that I’m anticipating is picking my price point – I want to get good payment for my time, but I want to make my work accessible to the average family.

  38. 70


    I live in an rural community where prices are significantly lower than the urban communities. I currently have prices compatible to a local photographer who has a studio. These prices are significantly lower than Alicia Cain’s prices. How do I get business from the locals if I charge too high?

  39. 71


    i’m afraid of both pricing too high AND too low! lol! losing clients who scoff at the price if it’s too high and not putting enough value on my talent by pricing too low!

  40. 75


    This is such an easy question for me. I know my flaws, and the business side of my business is definitely mine. My biggest problem? I’m too emotional about it. I’ve become friends with a lot of my clients and I want to make sure they can continue to easily afford my services. I also struggle with confidence in my work. Am I really worth more money? After reading the link in the article about business, I’m starting to realize just how grossly I’m undervaluing myself and my work. Time to make some changes…

  41. 78


    Honestly? I might be priced too high. :/ After reading several articles (including the one here) about why to NOT price to low… I wasn’t sure where that left me.

  42. 79

    Kati says

    My biggest obstacle in pricing is putting together the right packages for each wedding. They are all so unique and some are way more involved than others!

  43. 81

    Angel says

    Oh my gosh! Realizing I’m worth it! Or consistancy with my pricing. Very hard subject for me. This looks like exactly what I need!

  44. 82


    Sound like some more great prizes!

    Since I do not have a business, I would have to say regarding that my pricing fears would be : WHERE DO I START?! How would I know the monetary value of an image I shot? How could I feel confident charging and explaining the cost to the customer?


  45. 83


    My biggest pricing obstacle is to figure out how to charge for time and digital files while I’m portfolio building.

  46. 87


    I always think no one will value my work, so how can I charge more? I worry about the economy. But I know my work is good so I sit in the middle of this quandary…I think my prices are right but I’m still waiting to know for sure.

  47. 89

    Lori Lee S. says

    I don’t know how to even put a package together- and if I do my fear is that I am pricing it too low. This is something I need MAJOR help with!

  48. 91

    LInda says

    The prices I advertise on my website feel “right”, my biggest problem is sticking to them. The people who hire me are friends or acquaintances and I tend to want to give them a deal because I feel mean charging them full price. Subsequently, I haven’t charged my advertised fee…ever! It gets sticky because I usually have to ask them not to tell others what I’ve charged and then I’m asking them to be vague or even lie and it just doesn’t feel good in the end.

  49. 92


    Pricing for friends and husband’s co-workers…I want to give them a discount and stay consistent but also it takes away time from my family.

  50. 93


    My biggest pricing obstacle is me! I don’t know how to price for what my work is worth. I hear from people that I don’t charge enough and I hear it a lot. But I tend to feel that I overcharge…I’m trying to get over this.

  51. 94


    I’m just starting out and there are tons of photographers in my area. I looked at their prices and other people’s prices and used that as a guide to set my pricing but then I keep tweaking it. I want to be paid what I’m worth…but I don’t even know what that is. I worry that the prices are too high, I’m not sure I would pay myself what I charge! So far I haven’t made any money, I’ve been paying a lot to get started though. I would love some direction!

  52. 98


    Since starting 2 months ago, I have had 9 sessions & so far only one family has bought prints. They all tell me the pics are great & my website is great, & they say they’ll buy prints, but they don’t… Either my pricing is wrong, or my clients are lying… HELP!
    Btw.. Love the FB page & posts.. I wish I could find more pages like yours.. & more people who are generous with tips & tricks & ideas… Love it!

  53. 99

    Nils says

    What do you include? What sort of packages and how to price them?? And the BIG one which many have already commented on is “How Much Am I Worth”???

  54. 100


    I already follow on Twitter but this is the first time I’ve ever entered a contest here so do I get to count that as an extra entry?

  55. 102


    my biggest obstacle in pricing is my prints!! i want my customers to buy more prints so i don’t charge enough…and then they don’t end up buying very many anyway. :(

  56. 103

    Lindsay says

    My biggest problem is I don’t know where to set my prices. I am new, and don’t want to price myself so low that I’m still making money for the time I put into it, but not too high so that no one books me. I need to find the happy medium.

  57. 107


    I am my biggest obstacle when it comes to pricing. I have math/number issues – a learning disability perhaps, and it just doesn’t make a lot of sense to me. Since I know I struggle with finances, I avoid them like the plague. I’ve been in biz 4 years and I’m still all a la carte. DOH!

  58. 108

    Andrea says

    My biggest struggle is how to integrate pricing with my existing services. (I am a doula working towards adding maternity, birth and newborn photography to my business.)

  59. 109


    My biggest pricing obstacle is “wanting” to charge what I feel I am worth yet not wanting to lose my loyal customers due to a price increase. I am getting swamped with business (my 1st year in the business), but my profits are minimal for the time/effort/customer service etc. that I am putting in.

  60. 111


    My biggest pricing obstacle is myself! I have never been a “pushy salesperson” (nor do I want to be!) but I try too much to make everyone happy – I think my biggest help would be to have someone else do the sales presentation! Any training on sales and pricing would be very much appreciated!!!

  61. 117


    My fear would be pricing too high and clients being put off, especially since I WANT people to enjoy and keep as many pictures as they love. But pricing too low might cheapen the image of the business and make it “less” in the eyes of clients and the public.

  62. 119


    I worry I am selling myself short! But then I also worry if I raise my rates I will be too expensive for my clients. Such a conundrum!

  63. 120


    Pricing for me goes way deeper than fear. I have the biggest heart in the world that often gets in the way. I am a young photographer, but very mature and smart for my age, and want to get my pricing in order now while my business is still growing. My biggest issue is saying no and putting my foot down for my prices. I know I’m worth it, but I just need help. That being said I also definitely need help with how to do it, and what to charge to really get what I’m worth! :) Sorry for the rambling!

  64. 122


    I had so many questions on pricing. A very good photographer friend of mine suggested I really need to invest in EAP and she sent me a link for it when it was on sale. I snatched it up! I read it in a couple of hours and within about 2 days, I would say that I had a great baseline for my pricing. Now that I am actually in the area where I’ll be shooting, I’m really starting to re-think my pricing and maybe I’ll bring it down quite a bit for this areas economy. But EAP really took the fear out of the unknown for me. I had no flippin’ clue as to what I was doing and now I have an idea! I love EAP!

  65. 123


    OH ME ME ME!!!! I am struggling with this SO BADLY right now! Pricing is so difficult! I want to be affordable to “MY” group of people, however, I also need to make money doing this. So now, I’m trapped in this inbetween world of being too nice with cheaper prices than photographers of not nearly my caliber (I was told by my photography group) so I’m doing way too much work for hardly any money!

  66. 124

    Bob Wyatt says

    MY biggest pricing obstacle is providing a price that works to both give me income and let my clients feel like they have gotten value for their money. That being said I am NOT going to price myself very low..I do belive that it is better to have fewer quality clients than many who spend very little.

  67. 125


    Oh goodness, it’s all hard. It’s hard to figure out if I should session fees on an hourly rate or not. Then print pricing, it’s hard to decided how to price them fairly for both me and the client. Just thinking about it makes me a little queasy.

  68. 126


    My biggest obstacle is pricing in a relatively low-population and low-income area. I want my work to be available to the families in the area, but I need to make a profit, too!

  69. 127


    I am at the very beginning stages of a photography business. My biggest obstacle on pricing is that I don’t want to price myself out of business, but at the same time I want to make a profit with my business.

  70. 133

    Jessica Hilborn says

    My biggest obstacle is knowing what I’m worth and how to price myself right for our local market. I’m terrified of the reactions that I will get from higher pricing! But, if I am going to have a business, it has to pay me enough to be worth the time that it takes from my family. I would LOVE some help in this area!!

  71. 134

    Toniette says

    I’m planning on raising my prices this summer… I’m terrified that it will kill what business I have! But, I figure the time is right for a slow down (if that’s what happens!), since my first babe is on the way in Sept 😀

  72. 136


    I’ve been trying to figure out pricing and my biggest obstacle is working out print packages, I just don’t know what to do. Plus, what to do for friends and family that would like to hire me but can’t pay for more high-end packages. If I could just get this nailed down it would kick-start my confidence.

  73. 137

    Patricia says

    Since I am just beginning, my biggest pricing obstacle is ME. I am unsure that the quality of my work is worth what I would really like to charge.

  74. 138


    My biggest pricing fears? How much time do you have?! Mainly, that I’m going to set too low prices and won’t be able to change them, and that I’ll be “stuck” in that portion of the market.

  75. 139


    I live in a country where custom photography almost doesn’t exist. I’m so afraid people will be scared when they see my the pricing!!

  76. 140


    My biggest pricing obstacle is that I feel bad charging my friends and I also feel insecure about my work and that maybe my pictures aren’t worth what I think I should be charging.

  77. 146


    Alicia’s pricing guide is definitely on my wish list. I am in the *very* early stages of planning my business and understanding how to price the different components of my services while still building my portfolio and client list is very intimidating.

  78. 149

    Barb says

    My biggest fear in pricing – even though I have EAP – is still worrying that people will pay what I feel I’m worth.

    I love Easy As Pie, so would love to win The Biz Buzz to go along with it. :)

  79. 150


    I will moving to Minnesota to officially do this full time and I am fearful that since I don’t have a studio (mine travels) that my pricing may not reflect what I am worth, versus starting out in a new area, versus what I truly wish to make!

  80. 151

    Linda Blank says

    My biggest fear in pricing is that I will price to high and not get any business. My geographic location doesn’t have a lot of people willing to spend that much money on photos but I would rather have high prices and less work than low prices and a ton of work. Thanks for offering a chance to win!

  81. 152

    Yu says

    I don’t have a business yet! but I can definitely see myself biting my lips when it comes to pricing….
    I’m afraid of setting my price too low or too high and people can easily get confused! or hurt other photographers(if too low)

  82. 154

    Molly says

    Not in business at this point, but hoping to start soon. Pricing is so overwhelming, just the thought of figuring out price points for everything has me stuck. I have an idea as to what threshold of pricing I’d like, but to have to figure out prices for 20-100 different products is scary!

  83. 156

    Alanna says

    What is you biggest pricing obstacle in your business? If you do not have a business, please write what your pricing fears are?

    I have easy as pie and finally wrote up my pricing… so I have that done… but all the wording and presentation are for sure my biggest obstacle now. I need the Biz Buzz… thanks for this opportunity!

  84. 157

    nanette says

    My biggest pricing fear is that I will not plan well for the time I am going to have to spend for a particular customer. I often think the photo job and follow up work is going to take less time than it actually does and then I obviously have not paid my myself enough for the job. I would love to get some professional help in pricing my time accurately! Thanks!

  85. 158

    Starr Crocker says

    My biggest obstacle is getting started. Lots of low end photographers in my area that are charging very little. Hard to compete.

  86. 159


    My business is not photography per se, but doing beautiful slideshows with them. My biggest fear is pricing me too low, or too high …

  87. 162

    JeninWA says

    I haven’t started my business yet, but my fear of pricing is that I really have no idea where to start. This would help me a lot!

  88. 168


    My biggest pricing obstacle as a new photographer is believing people will pay what I believe I’m worth. And honestly believing that I’m worth what I’m charging.

  89. 169

    Brandy says

    I’m in the process of setting up my website right now- I am scared of pricing myself too high, and not being able to live up to people’s expectations- I am scared of pricing myself too low, and undercutting myself.

  90. 170

    Rebecka Jeffs says

    I’m afraid to charge people because I’m in a tight money situtation and I tend to want to help other people that are in the same bind as I am. But I’m not really helping myself when I do this. However I’m just a photo student and I also feel that I shouldn’t charge a high price because my quailty isn’t where I want to be. :/

  91. 171


    My largest obstacle is the fact that for 3 years I have priced based on the fact that I had a great “real” job and didnt necessarily need the income from photography. NOW I am working to move to a full time business doing something that I love – and will have to raise my prices a great deal. This worries me because when I look at other local photog prices they cannot be making any money! How does one raise prices when noone else is!?

  92. 173


    I have been in business for almost a year and my struggle is STRUCTURE. I am trying to put packages together and pricing my products and it is hard to do when I don’t have a structure. It takes me hours to do the math–not a strong suit of mine! :) I sit and try to figure out the COGS shipping, etc. And I always think I have it down and in the end, I still never make what I was aiming for. I need help to lay a foundation so I can build upon a solid pricing structure. Thanks! :)

  93. 174


    Pricing itself is my biggest obstacle! I am pretty new to photography and it’s been the biggest thorn in my side unfortunately.

  94. 179


    The hardest part of pricing is knowing how to price myself… I just have no clue!! I want people to be able to afford me b/c I love the artisic part of it but I want to make the kind of money that my time is worth!!

  95. 181


    It seems my fears in pricing once I start up a business are similar to most of these comments already. Too low and I feel undervalued as well as taking away from the industry standard; too high and maybe people won’t think it’s worth it.

  96. 185


    As a new photography busniness owner I find it hard to dertermine what I am worth. I look at what others in my area ar charging and still fins it difficult to put a price to what I can produce. I guess I feel that because I am new I lack the confidence that I can produce work that is worth what others are charging.

  97. 188


    I’m not a business quite yet and I think it’s because of pricing. I don’t want to price too low but I also don’t want to price too high. I’m intimidated at creating packages and a pricing structure but I want to get it right from the getgo.

  98. 191


    My biggest price obstacle is pricing itself!!! I am trying to find a common ground here. I don’t want to be as pricey as some of the pro’s in the area, because a lot of people can’t afford them. But, I don’t want to sell myself short. I am a military wife trying to make my way in the business. So, I am surrounded by other military families. I know the hardship they have as far as the money situations. So, I want to be fair to them since they are mostly what I am surrounded by. My prices right now are REALLY low compared to most photogs in the area. But, I am still too expensive for most military families. I don’t know what to do about it.

  99. 194


    As a new business, pricing is my number one obstacle. It almost seems price is more important than the photography to some clients. Also, the struggle with selling files vs prints. Aggh! I’d LOVE this guide!

  100. 195

    Kristen says

    being firm….especially when it comes to friends and family wanting everything for free! they know I’m a pushover 😛

  101. 198


    My biggest pricing obstacle is mostly feeling confident that my pricing is competitive, while still offering a good deal to my customers. And feeling confident that my work is worth what I’m charging. :o)

  102. 202


    my biggest pricing obstacle is that I’m still in the portfolio-building stage, but don’t want to price myself so low that all my referrals are permanently expecting them to stay so low. Could definitely use help figuring that out!

  103. 203

    Melissa says

    Whether to price ala carte or by packages. This year I raised my prices and decided to do it more than I ever had before because I was too low. I want customers to come to me because they like the service I provide not because I am less expensive than the next photographer. However, I second guess if I raised them too much for the economic times we are in.

  104. 204


    Finding a suitable option for all clients and one that suits me as well. Price + session that we can all live with… digital or prints?

  105. 207


    As someone that is still mulling over the idea of starting a business, my fear is that I am not good enough (yet) to charge the prices that I need to make a go of it.

  106. 211


    I’m still very much in the beginning stages of business and my biggest pricing fears/obstacles are sort of one and the same. I don’t know where to start with building collections or how much I should charge since I’m starting out. I’ve gone back and forth a million times.

  107. 215

    Melissa Thiem says

    I have a business, but have not actually begun. I am still building a portfolio. I haven’t gotten as far as pricing, but would love the guidance!

  108. 216


    It’s hard for me to price myself fairly…I’m so afraid I’m going to drive people away by being too high. I live in a community where Wal-Mart portrait studios is considered high-priced custom photography. Go figure. So this pricing guide would be a God-send. And not a moment too soon. My husband lost his job and things are getting tight.

  109. 218

    Beth Winterburn says

    My pricing fear is that I’m giving away too much..too much of my time and too much of my talent at too low of a price. I’m afraid that I’m aiding and abetting in low expectations of what people would and should accept as artwork. I definitely don’t want to do that. I want a balance – a realistic price point that justifies this hobby turned profession that I love.

  110. 219


    I’m getting ready to raise my prices significantly after having way more business than I can handle the last couple of months … I’m nervous about going to high and having business dry up. I need to find that middle ground!

  111. 223

    Kristi says

    Right now wanting to take my photography to that next level my fears about
    pricing are that I will price to high. I have an in home studio and practice
    friends, we are a military community so I always have in mind how portraits for
    most military families can be considered a expensive investment. I apply that
    thinking when I think about every person, family I might photograph.

  112. 224

    Sylwia says

    I want open my business in this year. And I want lern absolutely everything about pricing. I live in Poland. There is no website and guide about this business. I found MPC ACTIONS on Flickr. You are very helpful for me. Thank you.
    ps.I dont speak englisch very well, but I hope you understand me :)

  113. 227


    My biggest pricing obstacle is creating prices that are enticing to my customer’s but are not too low for my standard. I need to try to find that happy medium.

  114. 228

    Christa says

    My friend and I are starting our own photography studio and seems like the rest of the posters are also scared of either pricing too high or too low. Unfortunately, being a small business cost $ and our prices must reflect the costs of rent, prints etc. We are optomistic, but it is definately still scary.

  115. 229


    my biggest obstacle with my pricing is charging too low for what i’m offering. in my mind i dont think i’m “good” enough to be charging what other photographers in my area are charging and i also dont think that people will book me if my prices are too high.

  116. 230

    Robin says

    My biggest pricing fear is I’m not worth the price. Or that I won’t have clients because I’m not competitive.

  117. 231


    Packages are hard because there are other photographers out there that just give away full resolution CDs. I know you get what you pay for, but some clients just see the dollar signs, not the quality.

  118. 232


    Definitely trying not too price too high {to scare potential clients away} but not too low so I don’t make any money. I’m still trying to find the “perfect middle ground.”

  119. 233


    As someone putting together the research and website and portfolio and plan for a business, pricing definitely has me the most flummoxed. I have to echo a lot of others’ concerns on over or underpricing too much, especially as someone who could not afford a professional photographer myself. I both want to reach out to those also in my current economic bracket, but also strive to be above the income I’m at so that someday I can retire. So how do I find that level and the confidence to price at that level without feeling like I’m over charging people like myself?

  120. 234


    The most difficult thing I find about pricing is figuring out how to build in perceived value. For collections or “packages”, it’s how to price it that won’t leave too much money on the table, but will provide incentives to purchase that large collection and have the client walk away thinking you provided them an awesome deal. Unfortunately, I’ve been constantly changing my pricing because I’m not sure if I’ve gotten it right yet.

  121. 235


    My biggest fear is putting together packages that are appealing and profitable. I don’t want to price gauge and I don’t want to underprice. I need to make what I’m worth and have packages that keep people happy.

  122. 236


    I have a hard time creating packages, so I mostly do a la cart print/product pricing. My biggest fear is thinking I’m not worth what I charge…and that clients won’t want to spend that much on their images.

  123. 238


    Setting my prices and having the confidence to be firm with them. And setting policies around objections to price. I think if I was happy with my pricing which I’m not at the moment these other things would be easier.

  124. 240


    Biggest obstacle? Surviving if I post honest prices since much of the competition is considerably lower. I dont know how they make it but outlasting them is not an option. So I’m working on alternative markets where there is not as much competition. But for these markets, I’m having to do a crash course in some more post work to get my skills up to scratch.

  125. 241


    Yes, charging what I feel my work is worth, rather than basing it on what others in my locality (charging way too little) think there’s is worth, just to ensure I get some bookings. The public cannot understand why one charges $500 and another charges $2500 for the “same thing”. I read through most of the comments and it looks like we’re all in the same boat sinking (sorry) I meant thinking the same thoughts. Comment number 59 by Janene particularly echoes my thoughts.

  126. 243


    I find it most difficult to walk that fine line between wanting to be affordable and wanting to pay myself more than minimum wage! 😉

  127. 246


    My biggest obstacle in pricing is me. I’m afraid no one will want to pay that much. (I know – isn’t that ridiculous?!) :)

  128. 247


    Once upon a time, I thought the only way to bring customers in was to be “affordable,” and at the time, “affordable” had a direct correlation to my confidence level and knowing how to acheive a great pic ON PURPOSE. Now that I KNOW how to acheive what I want on purpose, and I know how much time goes into it, how much I have invested in my education, my equipment, my hardware, software, and yes, I know I already mentioned it, but the precious time I spend away from my babies to establish this 2nd career that I’d like to soon convert into my primary career, I have the confidence to charge what I’m worth. I have the confidence to say, “If you want Sears prices, then go to Sears.” I know the clientelle that I want to market to. Clientelle that can see the difference in my work and value it, clientelle that are willing and able to pay for that difference, clientelle that want to purchase the collection, not just a couple of pics. I know I am still a work in progress (I always hope to be!), but I know that each session costs me so much more than just the cost of the prints. I would like to know how to ensure that your pricing is appropriate for the area you are in (as I am planning on moving in the near future and doing photography full time.) Do you compare yourself to other photographers in the area if your photography is completely unique and different from everything else offered in that area? I do not want to start off in one place and then lose customers by raising prices. I believe I need to start out where I want to be and let customers discover the difference in quality themselves…but do not want to scare them off in the first place by the pricing. I do want to weed out “minimal purchasing” customers though, as I put way too much time and effort into this for someone to only spend less than $150. I also need to know how to ensure that I keep everything straight for tax purposes, how to keep up with mileage, expenses, etc. I just need to know all of the “need to knows” of having your own business. I want to do it right, I want to keep myself organized and make “doing it right” as easy as possible. If I never won another contest in my life…I WANT SOOOOOOOOOOO BAD TO WIN THIS ONE!!!!!!

  129. 249


    My biggest obstacle in pricing is figuring out how to present value to the customer but still make what I need for it to be worthwhile. How to express to the potential customer in this digital world that beautiful photos are worth paying for.

  130. 251


    I want to target a market that doesn’t live in my area. Where my ideal client’s do live, there are already an abundance of photographer’s to choose from. The challenge has been pricing for my area, which is mostly a farming region or two-income families already living paycheck to paycheck. I want to do what I love but be able to call myself a business as well and that means pricing accordingly.

  131. 252

    Alesha says

    if i won the adorama gift certificate I would put it towards a tamron 28-75.

    If I won the lens rental, I would rent the nikon 24-70.

  132. 253

    Diane says

    Pricing is a problem for me, as I have done so much “free” photography, that it is hard to change and start to charge anyone. I guess I am afraid that I am not really worth being paid.

  133. 254


    Wow this amazing set of opportunities has been a rude awakening of the things I need to work on. I am mortified about under/over pricing. I have heard amazing things about the ‘easy of pie’ pricing strategy and have wanted to invest in it.

  134. 255


    My fear is that with my prices set “fairly” I won’t get any business. It’s something I’m struggling with right now. I get so many “I can’t afford that” and I already feel like I’m cheap.

  135. 256

    stephanie pedersen says

    My biggest fear in pricing how I want is coming across people who will fight me on it. I’m not a fighter, I’m a lover and it’s to stay strong sometimes.

  136. 257

    rachael says

    Pricing issues…I am afraid of pricing myself too high (“am I worth it?” “will people pay what I want/need?”), and yet I am afraid of pricing myself too low and essentially doing work for free (thus bringing down the market, and selling myself short…working for pennies).

  137. 258

    stephanie pedersen says

    My biggest fear in pricing how I want is coming across people who will fight me on it. I’m not a fighter, I’m a lover and it’s hard to stay strong sometimes.

  138. 261

    Heather says

    I don’t have a business yet, but my biggest fear is just having no clue what to price things at all. How much should I charge to even make it worth it?

  139. 262

    Kelli T says

    I have a hard tell determining how much to charge my friends. I want to give them a deep discount but then again this is a way I make extra money so I should charge them a full amount. It puts me in a very difficult situation!

  140. 263


    My biggest obstacle is talking myself into leaving corporate life and taking a big paycut to have a photography business – I would need to price pretty high to replace my salary, and then would I get any business if I started out high?

  141. 264


    Pricing seems so complicated to me! I worry that I won’t charge enough to cover my initial costs because I’ll forget some factor or another, or that if I price myself higher, clients won’t want to hire me. Right now, I find that I’m doing a ton of work for very little pay and I know that needs to change, but I feel very intimidated by pricing myself. How do I know if I’m good enough to ask for a competitive price?

  142. 265

    photomagic247 says

    My biggest pricing fear is having too high of a price for my area. We are a very rural small town area which has been hit HARD with unemployment. My nearest big cities are an hour away and I would travel but I don’t know how convenient I would be for my customers that way! Plus not being familiar with the areas and not knowing the best places to use for the shoots!
    I also don’t want to be so cheap that I work myself to death for pennies. I myself can remember years ago going for a family portrait sitting (a gift from my brother to my parents) and upon seeing the price list thinking “HOLY COW . . she charges HOW MUCH for an 8×10?!” Now I know why but then I thought it was ridiculous . . especially since she was in a bad mood and rushed us through the whole thing and the pics were awful. She even had our disabled brother kneel on the floor and the healthy brother sit in a chair??? AND we had to take out the lenses from our prescription glasses (??) and we couldn’t SEE ANYTHING during the shoot! She didn’t listen to what we wanted . . well as you can tell I guess I learned what NOT to do when I am the one shooting the pictures!

  143. 266


    I fear both ends of the spectrum. Pricing too high and not getting any business and pricing too low and getting the same results.

  144. 270


    I have a minimum order amount and I cant figure out whether it is better to charge the session fee and minimum print order up front or let them wait until ordering. I am afraid the high session fee will scare away clients, but they might not honor my minimum order amount if I wait.

    I also cant decide on mini sessions. It seems like having a once or twice a month mini session days works great for some photographers. I cant decide if I would miss out on sales because people would go for the cheaper session or if I would get more clients overall because I am tapping into another, more frugal market.

    I have redone my packages so many times I cant decide! How do you put together a package that works for what people want today?

    I hope I made sense!

  145. 272


    My biggest pricing fear is that I will attract the wrong type of clients by setting my prices too low, but I don’t want my prices to be sky high and untouchable either. Where is the happy medium for me? Great giveaway!!

  146. 273

    Erica says

    Living in a small community I worry about doing too much for free in the portfolio building stage and having it “get out” that I’m cheap.

  147. 277


    As a photographer making the transition from hobbyist to professional my biggest pricing obstacle is my own insecurity. I’m always afraid that my work isn’t “good enough” for professional pricing. All of my clients have been overjoyed with what I’ve given them, I’m just critical of my own work.

  148. 278

    Robin Jan says

    Currently I’m still photographing friends to build my portfolio and gain experience. I haven’t really charged anyone but my biggest fear is that people won’t want to pay much. Not many understand all that goes into photography so I’m afraid they’ll think I’m trying to rob them. I can’t tell you how many times I’ve heard “oh you dont have to edit my pictures”. I dont think a lot of people understand there’s a huge artistic aspect to it that requires more than just shoot, upload, print, done.

  149. 279

    Jenn S. says

    I am not in businees yet, I’m currently interning for some of my favorite local wedding photographers. I worry that when it comes to my own pricing, I will either underestimate or forget some of the costs of running a business and will have set my prices too low. On the other hand, I’m worried that people will not be interested in hiring me if my prices are too high.

  150. 282


    As I’m getting ready to start my business, I’m terrified of not pricing myself correctly based on my skills and long term goals. I’d love to win!

  151. 285

    Rachel Hill says

    The area where I live is not a wealthy area. The whole idea of custom photography is compared to studios in the mall and obviously cannot compete pricewise.

  152. 286

    Connie McClain says

    I am just getting started on my business, and i have been putting off the pricing part of my business plan. It’s very overwhelming…it goes both ways: I don’t want to price my services too high and turn people off (especially if they know I’m a new business), and then again I don’t want to price everything too low and sell myself short. I really need help with it! Thanks for this opportunity to win!! :)

  153. 287

    Aurelie says

    The biggest obstacle for me is to figure out how much to charge for products and explain to people why they have to pay much more than if they were buying them in a chain store. I find that people just don’t buy much at all.

  154. 292


    My biggest fear/obstacle is that I am just starting out in the portrait arena and do not want to be too high or too low in my pricing. I find it hard to try to convey the message that my photography is much different than something they can find at a chain studio like JC Penney or Sears. I want to give them a boutique experience, and get paid for it!

  155. 296

    Galina says

    obstacle/fear – why/how I should charge more than I, as a customer, would pay for my level of photography?

  156. 297


    My biggest fear is actually coming up with a pricing plan that I can feel confident about – a pricing plan that doesn’t force me to work like a dog, but at the same time is not too “cocky”…hahaha…

    Basically, I need to feel more confident about my work so I can feel better about what I “want” to charge.

  157. 301


    My biggest fear is underpricing but then I don’t want to overprice either. I feel like I have too many products to offer- could this be a bad thing?

  158. 303

    Gina says

    As I am just starting out professionally I am worried people will not want to pay “pro” prices for my work and will expect a steep discount. I am also worried because I am just starting out that I will price too high.

  159. 305


    I do not own a business, but I would be afraid of pricing myself out of jobs. I definitely would need more confidence in my work so that I would have confidence in my pricing. If I start my pricing too low how would I increase it without losing customers? Oh so much to worry about :)

  160. 306

    Paul says

    My biggest pricing nightmare is trying to compete with all the amateurs that are giving away complete CD’s of pictures with wedding photos and portrait sittings. I don’t know how to do it anymore. There are so many people with good cameras that think they are photographers. It makes it hard for a professional to price the job right.

  161. 309


    I think that my biggest challenge is making sure that I’m pricing enough to make money while still attempting to stay competitive. There are a lot of cheaper shoot and burn photographers in my area, and while I am confident in the product I offer, it’s tough consistently attracting clients who value photography enough to pay a little extra.

  162. 311


    My biggest pricing snafu is confidence in my pricing and putting my packages together. Ugh. Seems like I feel a need to change every couple of months or so.

  163. 312


    Our biggest problem is exactly what you say, we spend tons of time taking, editing, and presenting the pictures but get low order totals. We also have some that say that they love the pictures, get emotional while viewing the slideshow, but either submit a low order or don’t order anything. It’s also an emotional thing because we want to make money (obviously) but we don’t want to feel like we’re taking our clients’ hard earned money to purchase something we really want them to have anyway.

  164. 319


    My biggest pricing obstacle is charging “family friends”. i feel that I already charge a reasonable price but because, they have some kind of tie to me, they want some kind of deal. I, of course want their business and so I suck it up and do the best job I can possibly do, in hopes that their photo shoot will spark some business with those that they know.

  165. 320


    My biggest obstacle is definitely that at the first sign that someone thinks I charge too much ~ especially when they are friends of mine ~ I tend to say something like “but for YOU, I will give you a discount …” Definitely need to stop doing this, but it’s hard!

  166. 323


    Finding the balance between making money and giving my clients fair, competitive prices. I pretty much give myself a migraine each and every time I try to think about pricing!!

  167. 324


    My biggest pricing problem is presenting my pricing in way that creates the need for more in my clients. I seem to be able to this with some clients, but not with enough of them.

  168. 325


    I am just starting out and so far only making token money as I do my business alongside my full time job but I want to make a good living from it and I’m worried about how much I think I will want to charge – will anyone pay it?!

  169. 328


    My biggest obstacle is trying to stay super affordable, but make money! I want to offer quality photography everyone can afford. The recession hit people hard and I want to be able to help them out. But, I feel like I’ll never make any profit if I keep offering prints/products at the same price!

  170. 329

    Glennen says

    I don’t have a business yet, but my biggest fear is that I will not “earn” what I charge. After reading a lot here though, I’m afraid I will not charge what I’m worth… where is the happy medium?

  171. 332


    My biggest pricing obstacle in your business is setting prices that are fair for both myself and my client, as I am a beginning professional. I don’t want to undervalue myself but I want clients to view my product as quality!

  172. 334


    Thanks for the great contest! My biggest problem is that I only have 1 year under my belt, so I am not sure how to balance attracting new clients and charging enough to make it worth my while – I could really use the cookbook to help me figure that out!

  173. 336


    The biggest pricing obstacle for my business is not just pricing on my personal buying preferences. I have been looking at the easy as pie info for a few months now and know I need to make the purchase…I would love to win it!

  174. 337


    biggest pricing obstacle: being afraid people won’t hire me anymore! i’d rather shoot often just because i love it so much…but i know i’m taking away from my family when i work a lot for little $$…so my heart and mind are constantly battling 😛
    i’d love to win the Biz Buzz, it sounds like an incredible product! And I’m working on making EAP part of m pricing right now :)

  175. 345

    Michelle Johnson says

    I don’t have a business yet, but what scares me the most is being able to charge enough to make it worthwhile, but not so much that I can’t get clients. I’m also afraid of charging more than I’m worth.

  176. 346


    I price my fine art photography one way since I sell them as limited edition prints and shoot these on my own time. BUT portrait sessions are hard since I feel I have to be competitive with the ‘point and shooters’ and the printing services offered by places like walmart, target, etc… It frustrating having your prices compared to those big-box stores. I’d love a strategy to be able to get clients beyond that thinking!

  177. 348


    My biggest pricing obstacle is packages, collages and albums. I always have a hard time pushing these and am not sure if my pricing is reasonable for the client and beneficial for myself.

  178. 352


    When is comes to pricing.. I have so many friends and family say they wont pay that much. I dont see it at the time but does that mean I am not good enough or what. I want to make money but I love people and hate to loose the because of how much it cost. Yet I know that man I put alot of work into what I do. So pricing is not my friend !

  179. 354


    My biggest obstacle with pricing is gaining the clients who want to pay for quality and not go to Target or Walmart for pictures.

  180. 355

    Tiffany says

    My friends want to pay me because I get such great pics of their kids and are tired of paying others for so so smile. I just don’t know how to answer the question of how much do you want for these?

  181. 356


    I think my biggest obstacle is trying to figure out how to price based on the area I live in. I don’t live in the most “richiest” neighborhood. So it’s a little intimidating for me to “up” those prices. I’m scared I won’t get any clients at all! =/

  182. 358

    Uyen says

    I’m not a business owner and I’m doing photography as a hobby at the moment. If I ever do decide to start my own business, I think my biggest pricing fear is properly pricing each type of photo session appropriately.

  183. 360

    Sarah says

    I not in a full blown business yet… but would LOVE to be. I still want to stay affordable nut don’t want to be working for pennies and I don’t know where that happy medium is :)

  184. 361


    My biggest challenge is finding a middle ground to meet my photography experience & the time I spend on an image. I want to be accessible for all to have gorgeous memories, but i don’t want to spend all of my time working where I burn out.

  185. 362


    My biggest pricing obstacle would have to be prints. I always hear that the money you make is on your prints not the session fee. I’ve changed my print pricing too many times and I still don’t think it’s right.

  186. 363


    I’m working to put packages together, and I’m really stumped. It’s a complicated process…picking what items people are going to want at a price point that will work for clients and move my busienss forward.

  187. 365


    Believing I’m worth it. That’s really hard. And also I have a very saturated market and people aren’t willing to pay for the quality of pictures I produce. Bummer.

  188. 366

    Kellie spicknell says

    My biggest obstacle is saying my prices out loud! I almost feel embarrassed in case people think they are too high, but I know they are ok.

  189. 367

    Susana says

    I fear pricing too low… or even too high. Doubting myself about whether I’m worth the price or not. Also what to do in the case of friends and family. Charge? or Not? or How much in the end?

  190. 368

    JanelKG says

    I’m not in business… yet! I guess my biggest fear is feeling like I need more experience to charge what I want to earn :)

  191. 369

    Jennifer says

    My biggest fear is figuring out the fine line between pricing fairly for a beginning pro yet remaining competitive.

  192. 370

    Molly Braun says

    I’m joining the ranks of those who are trying to make sense of the business side of the photography world. I want to be absolutely sure that my knack for photography and gift for working with people should be turned into a business. There is a fear of damaging my passion by being overwhelmed and distracted with the business aspect.

  193. 371


    There is such a mixed bag of information on this for a new studio. I have been in business since 10/2009 I have priced my studio based off a business plan I wrote my last quarter in photography school. It’s a solid plan, but I question weather this pricing is appropriate now.

  194. 372

    Amber L says

    For me it’s everything! I’m just finishing up putting together my portfolio and when it comes to charging I’m lost! I don’t want to charge too much and have people not use me cause they can’t afford. I also don’t want to charge too little. I feel so lost when it comes to this part of the business!

  195. 373


    my fears are the same as others. too high? too low? the free photo thing while i am building? i don’t want to undercut, but I want what I deserve, I want to be respected. I am more of an artist than business person. I don’t know how to balance the two enough to set my own limits and expectations. I’ve had a couple paying jobs and I didn’t break even. I feel like there has to be a formula to figure out my rate but so far I haven’t found it.

  196. 375


    I’m just now putting my pricing together, and my biggest fear is not getting it right!! I want to price myself fairly, but take into account the economy and other’s needs as well. It’s very hard for me!

  197. 376


    My greatest fear and worry about pricing is : what if they do not feel they received there monies worth? How in this economy can you make the prices reasonable and still make money to put back in to the business for improvements?

  198. 377

    Alison says

    I think my biggest struggle with pricing is sticking to it! I always second guess if I’m to low or to high and with that comes the confidence issue!

  199. 379


    I would say I dont want to charge too much – I’m afraid people will say that I’m not worth that much or I wont have any customers! :-)

  200. 381


    My biggest fears are related to trying to set reasonable prices as I’m just starting my business (first client next month!).

  201. 382


    I don’t have a buisness but I’m active pursueing that goal. My pricing fears are just finding the balance between earning a fair value for my work without turning off potential customers.

  202. 383


    The biggest obstacle for me is that I’m just starting out and don’t want to price myself too high, but at the same time don’t want to start out too low and have potential customers view me as cheap, and therefore, not professional.

  203. 384

    Joe Orlando says

    Posted this contest to my facebook page for an additionl entry. (But I would have done it reguardless)

  204. 390

    Johanna says

    I biggest fear is that I know that so many of my friends would not be able to afford it. And that people won’t understand the investment of custom photography and that they won’t think I’m worth it.

  205. 391

    Lisa Norris says

    I’m not a business owner (yet), but have done photo shoots for some of my friends. My biggest fear and/or obstacle is pricing for friends…I am in that limbo stage where I am not confident enough to charge a lot (or think that I should charge anything) and am just thankful that anyone thinks my pictures are good enough to actually pay money for my work. So, when the topic of price comes up, I usually just charge what I think the person can afford and think myself CRAZY to even think I should charge more than $100 for everything!

  206. 393


    Photography business issues. . . it makes me wanna get a Master’s in Business to go along with my Bachelor’s in Photography! I have a ton of issues with pricing, all over the board. I have NO idea when to even begin going through the steps of getting an accountant (IE: tax crap). . . I don’t make a lot of money doing photography. When does one need to really buckle down + stop doing gigs under the table?? I don’t feel like my measly ‘salary’ is worth going in the hole making it an ‘official business’, plus we move all the time (Army family) so having regular clients + their referrals is a problem since we never stay anywhere long enough for my business to really get booming. HALP! ; p

  207. 394


    My biggest fear is when it comes to charging friends and distant family. I’m trying to make money, so are they expecting too much of a discount? How do I feel good about the charge?

  208. 399


    I do not have a business, but eventually I think the natural progression of things will lead me there. At this point pricing seems obscure to me. There are so many variables when it comes to pricing it honestly makes my head kinda spin. I would say that I am a thrifty type of spender, so it is hard to relate to some of the higher prices. Yet if price points are to low it may be hard to break-even.
    I am going to take pictures in July of a friend and her daughter. I don’t plan to charge, because it will be the first session I shoot that doesn’t include family. At this point I don’t mind the experience and feedback. I however do not want to get taken advantage in the long run and eventually find myself doing “favors” for a friend of a friend, etc. It would be interesting to be able to use my “first” session as a benchmark of what a potential sale would be.

  209. 400

    kim bolyard says

    trying to be affordable and competitive…also knowing what to charge for session time and prints…or just charging for session time and a CD of photos…and what is a good number of photos to put on the CD

    Kim Bolyard

  210. 401

    Debbie Gibb says

    I have fears of not charging too much. I am just starting my business and have been taking photos of friends, family, kids, etc. just to build my portfolio. I need some serious help in this area… Would be great to start out like a true professional right out of the gate. Thanks, Deb G.

  211. 404

    Dena says

    As I launch my new business, I fear that I won’t charge appropriately. Either I’ll lose my shirt or price myself so high that I’ll drive potential business away.

  212. 408

    Bruce says

    My biggest obstacle is getting a steady stream of clients that are willing to pay my price. My 2nd biggest obstacle is the print vs. digital files debate. A lot of potential clients just want digital files.

  213. 409


    My biggest pricing obstacle is not overpricing my target audience. How do you know what’s too much or too little to charge. I don’t want to be known as the “Cheap” photographer. Where’s the balance?

  214. 412

    Kelly D. says

    I’m afraid if I raise my pricing people won’t hire me. I don’t even want to figure out what I’m getting paid per hour! It’s probably below minimum wage!

  215. 413


    It seems I tweak my prices after every job! Am I as good as photographer x down the road and can I charge the same as her? But if I price too low, then I’m afraid I’ll start to resent the time I spend getting great shots for my clients…. but if I price too high, then how will people afford me? I know I couldn’t afford me at those kinds of prices!

  216. 415

    Kimberly says

    i’m not a professional, but as a customer who pays top notch dollar for top notch lifestyle photographers (and i don’t mind a bit!), i do not like the fact that one 4X6 is $40 or a 5X7 is 50 bucks. that is just crazy. i understand that some photographers have to do that so they wil make “something.” i would just rather pay a big fee for the digital files.

  217. 416


    Biggest obstacle would have to be other local photographers under pricing themselves and figuring out how much of the price I will be taxed on.

  218. 419

    nikki m says

    i’m not in business yet, and pricing is one of the things holding me back. i honestly have no idea where to start. packages, print credits, digital files…it’s enough to make my head spin!

  219. 422


    My biggest pricing obstacle is finding that “sweet” price point where I feel comfortable asking and my clients feel comfortable paying. There are so many ways to approach pricing. I’m always asking myself, ‘How do I know which approach my clients will prefer?’. Sometimes the obstacle of what to charge actually stops me from offering something new!

  220. 423


    I’m not in business yet. My biggest fear about pricing is that I won’t charge enough to be adequately compensated for my time.

  221. 424

    Janice Kervin says

    My biggest pricing obstacle is pricing myself too low. I worry that I’m not worth more since I didn’t do schooling and I’m fairly new to the business (started as a PB business last year), and I also want people that I know to be able to afford the photos.

  222. 429

    Staci Zohlen says

    I do not have a business, but I fear that I will have to charge more than what people will want to pay in order to be successful.

  223. 431

    Jo says

    I have done enough free photography for friends and some family. I am a little afraid of the uncomfortable reactions when I do start asking my price for them instead of free.

  224. 437


    I have just recently started shooting professionally, and find that my
    biggest pricing obstacle is two-fold. I’ve been told by photographers and clients that my services are underpriced. I want to maintain a steady steam of clientele, but I also want to attract my ideal target market and I feel that my pricing might actually be steering them away. Currently, I only offer clients digital negatives, not prints or canvases, but lately I’ve wondered if I’m shorting myself by doing this.

  225. 440


    Biggest pricing obstacle is by far people wanting more free, and me trying to make everyone happy, therefore giving away the farm!!!

  226. 442


    My biggest obstacle financially seems to be what I charge for “friends and friends of friends” I always feel I need to give decent discount-but where do I draw the line when living in a small community where everyone knows everyone?!?

  227. 443


    What is you biggest pricing obstacle in your business? – My biggest obstacle is not pricing myself out of my market. People are always underselling you and I have to remember that quality is much more important than bargain pricing.

  228. 444

    Jen says

    My biggest pricing obstacle would have to be trying to settle on prices (and packages) that not only seem fair and reasonable to a customer but are a true reflection of the amount of time, energy, education, research and talent that goes into producing the images that my clients love and proudly display on their walls!

  229. 446


    Like a lot of photographers, I’m most own worst enemy on pricing. I know I need to charge more, but I’m afraid that if I do, I won’t get any business. I’m also afraid that I’m not ready to charge more. Is my work worth it? As it is I can’t even afford “me”, so why should I expect other people to?

  230. 450

    jen says

    i am not at all ready to start a business, but no matter if/when i do, pricing, to high or too low, will be the biggest obstacle. thanks for all this information!

  231. 451

    Vicky says

    I want to set reasonable price that are affordable for working moms like myself but also want to make enough to help take care of my two babies.

  232. 452


    I toy with starting a business but there are already 2 photographers in my tiny rural village. Their prices are so low I wonder how they even cover expenses, and I want to make my prices high enough that I’m being compensated for my time and work, but it’s a poor area and not many people have money to spend on a photographer–they’d rather just head in to the city Walmart.

  233. 454


    I fear not charging enough so that makes me look like I’m not a quality photographer, but not charging too much that it takes away a lot of business. Did that make any sense?!

  234. 455


    I think the biggest obstacle is pricing yourself to attract the kind of clients who really value you as an artist. The economy has really made this tough, but I hope I can find those who really care and feel photography is important:)

  235. 456


    Right now I am just charging a flat sitting fee and copyright releasing. I think I could make more money by doing some different pricing, I just don’t know where to start! I would love the help.

  236. 457

    Stefanie says

    My biggest pricing fear relates back to my confidence in my work… are my clients going to be satisfied with what they get for the prices I’m asking. Working on that one! :)

  237. 461

    Mike F. says

    Pricing obstacle….getting the pricing right. I don’t want to lose business cause my prices are too high but I also don’t want to give it away.

  238. 463


    I worry that if I priced things based on the amount of time it takes me to complete it (take location pics, edit, emails, etc), then I would have no one interested in my work. . .

  239. 464


    My biggest obstacle/fear in pricing is setting them too low. I don’t want to diminish the value of the industry, but at the same time don’t want to over-price my skills/experience. For now, since I’m PB, my price list is mainly a printing price sheet for anyone who wants to order prints. I’m prepared to rework this once I make the leap.

  240. 467


    my biggest pricing obstacle is probably my family package. i’ve used the booklet ‘the single greatest guide to wedding photography pricing that ever was and ever will be’ and loved it for my wedding packages. however, i found it hard to apply those same principles to my family (or even newborn, maternity, senior, or couple) packages.

  241. 468

    janete says

    i’m not currently in business yet, but i dream of it someday!! :) my biggest fear with pricing is that once i set a price that i think is fair for my time and talent, that other people will find it too expensive or not worth it. then i worry that i will be forced to change my prices.

  242. 469


    I think that my biggest obstacle is my fear. Which is a lame answer, but I’m afraid to charge a lot and then have really high expectations and then my customer not being happy.

  243. 470


    Oh my gosh!!! My biggest obstacle is probably evaluating how much my work is worth. I think I cut myself short too often, but I don’t want to be unaffordable for today’s common family, either. I think pricing is the hardest part of the business!

  244. 471

    Amy B says

    My biggest fear is they won’t like the images well enough to buy them. I remember going to a pro and being surprised @ how expensive it was, but now that I’m in it, I actually think she doesn’t charge enough b/c she is amazing!

  245. 472


    I am currently only shooting family and friends so this comes at the perfect time. My biggest fear on pricing is not only under cutting myself, but the industry and local professionals as well. I am a business person and understand the damage that a $10 8×10 can cause all of us, not to mention the upset experienced photographers. I want to price my work with value, not to be shopped around and I have no clue where to start. Thank you for all the great info.

  246. 473


    Pricing is certainly a tough one. I don’t want to be too high as to turn potential clients away, but I don’t want to be too low where my work isn’t valued as well as the time I put into it.

  247. 474


    My biggest fears are overpricing and/or under pricing my work. I don’t want to look like a snob but yet I need to insure I’m covering my cost, how do I find a happy medium?

  248. 475


    My biggest pricing worry is that if I do one friend’s photos for free, and I charge another friend, will they be upset if they find out I did our mutual friend’s photos for free? Everything about money and friends makes me nervous!

  249. 476


    My biggest fear is that I am not charging what I deserve, or I am charging my customers too much! I just want to have that happy medium!

  250. 480

    Dawn says

    My biggest pricing fear is simply putting a value on my work and the moments that I am able to capture for the people who hire me. Sometimes, I think people don’t stop to think about the true profound nature of a captured image. To me that is priceless. I know that people will look back on those captured images later on in their lives and it will have the ability to take them right back to a moment in time that is irreplaceable. How do you put a price on that?

  251. 485


    Its so overwhelming starting up a business!! I need a guide to follow and these books seem perfect! My problem is just not knowing where to start, from pricing to packaging.

  252. 486

    Ally White says

    I’m just starting out so there is a very thin line of wanting to be paid for your time but not feeling like i’m overpricing even though i know right now my prices are low compared to others in my area. I want them to leave happy, get a lot of pics and feel that they got a good price. Not complain about all the money they spent. And pic packages are hard to put together. I’ haven’t been at it long enough yet to see a possible pattern of what people like to buy as far as pic sizes. It’s all just so new and confussing and overwhelming right now :)

  253. 487

    Jen says

    I want to provide affordable photography (for people like me!)…my fear is that I will make too much work for myself by not charging enough.

  254. 488


    awesome giveaways this week! :) i think that one of the hardest things is to have pricing that is competitive, fair and profitable.

  255. 490


    My biggest pricing fear is being judged by friends and peers who think “they can do the same thing” and
    being true to the fact that I am creating something that I have trained long and hard to do so that I can
    offer people something special and timeless. I need to jump into the deep end of the pool and hold my

  256. 494

    Mallory Urquhart says

    My biggest fear is if i am worth what i think i should make. Will clients be willing to pay it?

  257. 495

    michelle says

    I don’t have a business (yet), but I guess I am afraid of charging people what I think I am worth.

  258. 496

    Erin says

    My biggest challenge is whether to include a CD with images in my pricing, or charge for a sitting fee with prints as a seperate charge. Always looking for new suggestions!!

  259. 498


    I want to make money & make it worth my while but I do not want to scare away my clients! I know full & well that at this stage in my career, my target market is people like me & not people who have a ton to spend. I find this challenging to find a happy medium.

  260. 499

    Jennifer B says

    My biggest concern with pricing is finding the right circles of people who will pay what the photography is worth. Which I guess is also a fear of advertising, which is also a fear of committment. :) Yeah, my biggest fear is a fear of committment. With three small children, I’d love to pursue photography, but I’m not sure how slow or fast to move, and once I start advertising, that means my photography had better be good! And fast! How does someone have time to run this business when they are nursing and running kids to preschool and afternoon events?

  261. 501


    Pricing myself so that friends and family (all of my clients at htis point) feel like they are getting a “deal,” but still getting paid for the time away from my family.

  262. 503


    I didn’t have much trouble in setting the price list, it’s deciding when I am going to stop doing stuff for free. I also set up payments plans for my clients and that helps some what, but I feel sometimes that they expect to discount my work even more. And that’s where it becomes uncomfortable for me.

  263. 504

    Beth K says

    My pricing challenge is how to know how much my pictures are worth, so that I don’t price myself too high or too low. I also have no idea how to price prints!

  264. 505

    Beth K says

    I’m also a FB fan!

    Original comment: My pricing challenge is how to know how much my pictures are worth, so that I don’t price myself too high or too low. I also have no idea how to price prints!

  265. 506

    Beth K says

    I put a banner on my blog!

    Original comment: My pricing challenge is how to know how much my pictures are worth, so that I don’t price myself too high or too low. I also have no idea how to price prints!

  266. 507

    Beth K says

    And I subscribe the the RSS feed!

    Original comment: My pricing challenge is how to know how much my pictures are worth, so that I don’t price myself too high or too low. I also have no idea how to price prints!

  267. 509


    My biggest challenge is pricing myself for the whole Chicagoland region, and not just the very small town I live in. Many think I’m WAY too expensive or overpriced, but I’m not a chain store!!

  268. 511


    Pricing seems to be a constant worry for everyone in the business! I worry about charging to little once I finally launch. Also dealing with pricing for friends is a tough one too!

  269. 514


    What I struggle with is accepting my price list as being just fine and stop worrying about it. I have researched it to death, and have made my price list, but I still often find myself analyzing it – “what will the client’s think about this?” I want to accept it and present it with confidence and if after a while I discover it should be changed, then that is the time to change it! It sounds so simple in theory – why is it so hard to actually do??

  270. 516


    My biggest pricing fear is pricing too high. I want my art to be valuable to people and price it high to represent that, but I’m afraid of over doing it and no one will want to pay.

  271. 517


    I’m in the process of establishing myself as a business (building a client list as well as becoming legal in the state’s eyes). I’m biggest pricing obstacle is this: how to I price myself competitively as a new photographer to the industry in my area? Obviously I can’t charge the big bucks…yet…so what can/should I charge?

  272. 519


    My biggest pricing obstacle is standing behind my prices and not backing down and offering discounts or deals to keep clients(away from the recent non-pro photographers marketing madness)…I know that good clients will pay what my work is worth.

  273. 521


    This is my first year of business and while I hate the idea of undercutting the pros in my area, I also need to build credibility and get work. I know I charge too little for my services, but I fear that I wont get clients once my prices rise. I really need to learn to value my work and count on the fact that other people will too.

  274. 522


    I am not confident in my prices. I go a few months liking them and then feel like they are good enough (be it too low or sometimes I think, not high enough)… I feel like I don’t have consistent pricing and that clients all get different pricing – I hate that!

  275. 527


    I have a photography business and I love it, but I am always worried that I am charging too much/too little. I’ve been eyeing this guide, but haven’t had money to buy it yet! I would love to wil!

  276. 531


    I am just beginning the process of thinking about pricing. I’m most concerned with pricing myself high enough for people to take me seriously, but not making the price too expensive based my experience and level of technique.

  277. 532

    Jessi says

    I want to know the best way to get my family and friends (who all expect free or very inexpensive photos since I have done them that way in the past to build my portfolio) to value my photography so they are willing to pay reasonable prices for it…and not expect free photos forever. That and pricing to build my clientele. Would LOVE to win your pricing guide!!

  278. 534

    Sarah S says

    I get anxious setting reasonable pricing!! But I think having a pricing guide would help me feel more at ease at setting decent prices.

  279. 538

    Leah says

    M biggest obstacle is setting a price that I’m comfortable and trying to “compete” with people that are much cheaper than me and don’t know what they are doing. I feel like I need to find a way to market to the right people who wants to pay MORE for MORE and they KNOW what they want.

  280. 540


    With places like JC Penny’s Portrait Studios where you can get a sheet of photos for $4 my fear is that people don’t take into account the time, equipment, knowledge, and talent of the photographer! When everyone owns a DLSR how do you convince them you are worth your price?!

  281. 546

    rene says

    I always see something in my photos that I think I could have improved upon. My pricing fear is that because I see the “flaw”, I will under estimate the value of the photo.

  282. 548


    Oh, this is an easy one. My biggest fear is that I don’t want to over price, but at the same time I want to make sure that I’m not under pricing anything….

  283. 549


    I have just decided to start a business. I think my biggest obstacle is trying to juggle all of the different hats that it takes to get this thing going! One day I work on a business plan, the next day I get sidetracked and work (Play!) with actually shooting. Then I refocus and decide I should work on my web presence. Where to start? Need more hours in the day! And perhaps a plan too. Yup, that’s what I”ll do today!

  284. 550


    My biggest pricing fear is that I will under price myself and work for pennies just to “survive” and have clients, or over price myself and have nothing. I live in a very small rural area, and just don’t know what the right fit for me is…..

  285. 551

    Melanie Pitcher says

    my fears are similar to most everyones. Pricing too low and getting session but not worth the time or money, or pricing where I want and never getting a session again!

  286. 558


    My biggest obstacle in business is probably organization and just keeping good records of everything. I need to get a better handle on all of that side of things…I bought the pricing guide, but would love a chance for the biz Buzz!!

  287. 559

    Faren Garza says

    My biggest fear about pricing is that people will not pay a lot of money for pictures. That is in part because I live in a smaller city.

  288. 560

    Faren Garza says

    My biggest fear about pricing is that people will not pay a lot of money for pictures. That is in part because I live in a smaller city. I am already a fan on Facebook and posted this on my page. I am subscriber via My Yahoo!

  289. 561

    Kelly says

    My greatest pricing fear is that no one will pay what I know I am worth. I am just starting, but am confident in my abilities. It’s the local market that scares me.

  290. 562


    the biggest obstacle i have faced is putting a price on my photography…moving from taking photos for free to now wanting to be paid…and then deciding on a price that is good for both parties involved, makes it worth my while and the client also feels that they are getting a deal…

  291. 563


    I’ve read EAP and everything she says resonates with me, and I want to charge those prices. My biggest obstacle is just that I have no idea how to find the clients who will pay those prices. I showed them to my husband and he was like “I’d never pay that for pictures”. Even though he knows how different what we do is from the studio stuff. If my biggest supporter isn’t on board how can I sell it to others?

  292. 565

    Stef says

    I sometimes feel I shouldn’t be charging as much as other photographers since I’m just starting out.

  293. 567


    My biggest obstacle right now with pricing is trying to figure out how much to charge since I’m just starting out. My portfolio is still fairly small, but I need to start making money.

  294. 569


    My pricing obstacle:
    I am worried that pricing and collections may be too scattered and non-cohesive to clients, making it hard for them to compare and decide what is best for them.

  295. 570


    Pricing has always been a challage for me because I dont want to be priced to low and fall in the catagory of “cheap” but then again going to high scares off some clients.

  296. 572

    Cobie says

    I am just starting my business and I am not sure how to price according to my area. I can talk my freinds into paying for my services but not sure how to convince others that my work is worth paying for.

  297. 573


    My biggest obstacle was going from freebies to paid sessions. Letting clients know that although I gave them a free shoot last year, I have started charging… even though I started out at $50 a session, it was still hard and awkward, but I did it and haven’t lost clients yet. Now I need to raise my prices… another awkward step for me.

  298. 575


    I feel confident that I know how much per client I need to sell BUT I have NO IDEA how to price my prints and products. Now that I have the amount I need per client, how do I achieve that in the real world with each client?

  299. 577

    Toni says

    knowing how much I CAN charge, & still getting work! Too high, no work, too low, lots of work for very little money!

  300. 579


    fears of pricing myself too low and/or high. as well as, fears of beginning to charge and knowing what to charge for what.

  301. 580


    I’m a facebook fan, too! A pricing problem I have is creating packages that meet my clients’ needs AND create the need in them to add more or schedule further sessions.

  302. 581

    Holly Irwin says

    My biggest problem is not saying no. If some one asks for a discount or a deal I always cave.

  303. 585

    Kerri L says

    My biggest pricing obstacle is pricing fullstop. It’s stopping me from starting my business, I have no idea what to charge and afraid that I’ll charge too little or too much and will do it all wrong and have to change it all later.

  304. 586

    Jessica P says

    What is you biggest pricing obstacle in your business?
    My biggest obstacle is living in a VERY small- low income town where I don’t really know what to charge. If I price it too high I might not get any business-if I price it too low I won’t make a profit.

  305. 590

    Emily Troutman says

    My biggest problem with pricing is that i want to remain accessible for people but still make it worth my time. As of late, I think I have swung to far to the accessible side and not keeping it worth my time..aka undercharging :)

  306. 591


    Not knowing how to price consistently. Do I offer packages or offer straight prices? I’m am going with a more expensive lab so how do I increase my prices but still be what people want and need.

  307. 592


    My biggest pricing obstacles are related to my own insecurities as a photographer. Am I charging too much or too little? Am I worth my current prices? Or am I undervaluing my services and products? If I increase my prices will I retain current clients and still attract new ones?

  308. 595


    I believe the biggest pricing obstacle I face right now is the economical situation in my geographical area. I live in Metro Detroit, and it’s no secret that life in Detroit is not easy. My “business” (I use that term loosely) started because I was good at taking interesting pictures and my friends and family were a great support to me. As I continue to grow and learn, I find that I am in the midst of the old Catch 22… I don’t know enough to charge more, and I think I’ll lose a LOT of clients if I do charge more. However, I don’t have time for pursuing greater educational opportunities until I charge enough to leave my full-time job.

  309. 596

    Amandco says

    I am building my portfolio at the moment and have only started out playing around with some ideas on packages – but pricing just freaks my out and downright scares me…. I want to give the best product at the right price – I want the customer to feel – “WOW, now that was an awesome, satisfying experience!”

  310. 597

    Sharon says

    I don’t have a business . . . yet. I’m afraid when I do, the combination of what people can afford in this economy, and the prices I’d need to charge to make a decent living, won’t work out.

  311. 600

    Amber RIcketts says

    I’m not in business yet but I would say a future fear is either pricing too low and not getting what I deserve or pricing too high and not getting any clients.

  312. 605

    Beckie says

    My biggest obstacle is myself. I want to charge enough, but am afraid I will charge too much. I need more confidence that my photos are worth what I charge.

  313. 606

    Laura says

    My biggest obstacle is now that I’m finish PB’ing for friends & family, how do I convince others that I’m worth paying for instead of running to Picture People, Walmart, etc.?

  314. 607


    My biggest obstacle is that I’m on a college campus where there are 14 other photographers who are doing the exact same thing as I am, but are charging far less. I increased my prices around this time last year and the number of clients I got was cut in half, so I can barely afford my utilities. Thank god for scholarships or I’d be in serious trouble :) I fear that if I increase my prices again I’ll have no clients and no income at all.

  315. 608

    Jessica says

    As a new photographer startup, my biggest pricing challenge is balancing what I think I’m worth with what it takes to make money with my photography passion!

  316. 609

    Nicole Israel says

    My biggest obstacle is underpricing – I feel like people will balk at the price if I charge them what I want to charge instead of what I think they will pay.

  317. 611


    I really, really need help with this!!! I stepped into this business without meaning too, but have loved it every step of the way. I’m ready to go from hobby to truly being a photographer, but can’t get the pricing staged in to where I feel good about it, and my current clients don’t drop me like a fly. HELP ME!!

  318. 613


    My biggest pricing problem is that people in our town seem to expect something for nothing. And I agree with the family and friends thing. I have even had family volunteer me for a shoot for one of their friends that I was expected to do for free.

  319. 614

    Amy says

    My biggest pricing fear is what my friends and family will think when they see that I’ll be charging more than Target. In some respects I don’t care what they think, but I need to prepare a response for when they ask why I’m charging what I am.

  320. 615

    Stephen Bragg says

    I have not completely started my business, but I am afraid that I will charge too much and then completely botch the session.

  321. 617


    Because I am just beginning to charge, being unsure of what the clients will want and how to price what they do want even if it is one time only with a new vendor. I want to be competitive and make no excuses but will they buy it if is too high – that is the fear.

  322. 618


    My biggest pricing obstacle is trying to figure out if I’m truly too expensive or if I know really cheap people. LOL I don’t feel like I’m making much profit for the time spent.

  323. 620

    Mindy says

    My biggest pricing fears are where to even get started…and realizing how complicated it is to figure out a good pricing structure!!! And that I may be worth more than I imagined, but if I charge more…will I get clients as I start my busines?!?!? So many fears…and I haven’t even started yet….:(

  324. 621

    Emily says

    Knowing how much is the right amount…I’m new and want people to come back to me, but also want to get paid for what i do.

  325. 625

    Christine says

    My business is not up and running yet,I am afraid of pricing too high AND pricing too low that my prices don’t match the quality of work and I don’t end up being compensated adequately for my time.

  326. 627

    MaryAnn says

    My biggest pricing fear is not feeling as though I’m worth the price and where to set that price