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Learn to Make Quick Cool Hip Branding Bars in Photoshop

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Branding Bars (I made this name up) are a way to add extra canvas to your photograph and then add your logo, watermark or text. They can be slim or thick and can be black, white or in any color. If they sound familiar it is probably because I have actions that make these for my “Blog It Board” action sets.

I get asked all the time “how can I get those for my photos.” This video will explain how to create these after resizing your photo for the web. Then to add your brand, watch my video on creating a watermark. If you prefer a multi color logo – you can drag that file on top of the branding bar you create instead. Have fun branding!

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  1. Dacia on August 6, 2012 at 1:31 pm

    Oh wow,thank you so much…I couldn’t agree more!!! In the beginning stages of my business, while researching and deciding on a name,I saw so many photographers using their own name. However,I just didn’t want to use “me” as my business name. I wanted it to be an extension of who I am…but not my whole identity. I am so glad I stuck to my heart on this and decided on a separate brand name instead, even though I felt like a long ranger for doing so. It is great to know I am not the only one. 🙂

    • Doug Cohen on August 6, 2012 at 5:24 pm

      Thank you Dacia! Glad you enjoyed this and got a little reinforcement out of it. As I mentioned if being the brand works for some that’s fine. I’m not arguing against it for everyone, I’m just arguing against it being a hard rule either way. 🙂

  2. Scott Wyden Kivowitz on August 6, 2012 at 1:51 pm

    Nicely said, Doug. Whether you’re using social media as a studio with multiple photographers or an individual photographer, the idea is the same. It’s a matter of the persona that is different.

  3. Jen Taylor on August 7, 2012 at 2:37 am

    Love the idea that your studio is a gathering place as much as a place of work. Well done! My aim is to one day have a space that will be like that, too, and will house both my photography business and my yoga teaching business, both of which embody my passion for children and their families.

    • Doug Cohen on August 7, 2012 at 11:22 am

      Thanks Jen! Yeah we really like the community aspect of our studio – very rewarding to get to know our peeps and even more so to see them get to know each other through their shared connection of our studio. I like the “About Me” page on your website – just seems very real – you seem like you get it. Stay in touch!

  4. Andy Bondurant on August 7, 2012 at 12:29 pm

    Doug, Doug, Doug… :)I think you have made great points, but I don’t buy in. I think where I disagree with you, is that you essentially are saying that a “person” can’t be a “brand”. That is where small – no, micro – business is heading. So though, you are doing business as Frameable Faces, they really are doing business with Doug and Ally. In fact, you argued my point pretty well in #2 – people want “brands” but only in a personable way.I will say this, though I believe it’s better for small (ie mom and pop shops) businesses to build around their personal brand, I definitely think it’s also possible to build a brand outside of “you”. The key to any of it is putting a real name and a real face with the brand. It sounds like this is exactly what you and Ally are doing, so it’s working for you.Thanks for sharing!

    • Doug Cohen on August 7, 2012 at 1:30 pm

      Ha – Andy I figured you might not buy in on this… 🙂 I’m not saying a person CAN’T be a brand, I just don’t think you have to be. I think our philosophies overall are much more similar than not which is why you and I have had a pretty good running dialogue. As you mentioned we are pretty much saying the same thing with point #2 and I see both sides to be sure. You can definitely use my case in point #2 to flip it as you say.Thanks for reading – I was looking forward to hearing from you on this one and I knew I’d be going slightly against the grain with some people I have a ton of respect for. As I say, it’s all in the name of healthy debate! It can be a great way to drill down into the topic.

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