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Pricing Yourself Right + a contest to win the Easy as Pie Pricing Guide


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eapbanner Pricing Yourself Right + a contest to win the Easy as Pie Pricing Guide Business Tips Contests Guest Bloggers

Alicia’s new pricing guide called “Easy is Pie” is fabulous!  One lucky reader will win a copy of her “Easy as Pie Cookbook.”  This is an incredible tool to help you set or adjust pricing, making your job more fulfilling and profitable.  Winner will be drawn at random on the 19th. To be eligible, answer the following questions in the “comment section” below (do not reply to me with your answer):

  • Do you feel your pricing is: “Non-Existent” (if you do not yet have a business), “Way Too Low” or “Too Low” (give an example), “Just Right” (give an example) or “I Charge What I am Worth” (give an example).
  • What is the biggest pricing mistake you have made in your career?  If you do not yet have a photography business, tell us what you hope to avoid?
  • Tell us what your pricing goals are for 2009 (if applicable)

And for those of you who need this book now – or who do not win, Alicia has offered to do a $15 discount off the cookbook or cookbook+blog access.  The code is: MCP15


So with all of that out of the way…. meet Alicia Caine and read what she has to tell you that could, just possibly, change your income and in turn your life…


In my first year in business after moving to a new town, I did over $100K in high-end, luxury photography sales. Not by chance or luck, but by design. If I can do it while homeschooling four kiddos and making dinner every night – you can, too! Easy as Pie gently pushes you in the right direction without offering one of those bogus, one-size-fits-all philosophies. Blog access provides an ongoing area for photographers to submit questions to both myself and my sous chef, Kristen, and gives you access to our current pricing, tidbits that didn’t make the PDF but are still really yummy. It’s good for the next year, and is updated weekly!

So, why pricing???

There are few things that make photographers shudder more than the word "pricing." It's the subject of much debate, it involves EQUATIONS (oh, those awful algebra flashbacks), and it's easier to just let it be. What you have is just FINE, right?

Probably not. If you find that your schedule is full to breaking, you don't sleep, and you spent last night convincing yourself that yes, a juicebox DOES count as dinner, part of the problem could be your pricing. Yep, your pricing. Not your lack of organization or your failure to edit each of your images in under 8 seconds – just your pricing!

Let's think about it: if you're the cheap kid on the block, you're going to be popular. People like cheap. They'll fill your calendar, you'll be booked six months in advance, and your business will be busy, busy, busy.

But is a busy business profitable? Or is it mere busy-ness?

Let me show you an example using two photographers – one high-end, one low-end. Both photographers in this example have no minimum order, and sell only 5 prints from their latest session. (A typical ICK sale, right?)

The first photographer sells her 8x10's for $80 each, so she's made a $400 sale. The other photographer sells 5x7's for $15 each, so she's devastated by her $75 sale. Our first photographer goes home disappointed, but having turned a profit, and the other hasn't even covered the cost of the babysitter, travel, and gasoline. The second photographer has, in fact, most likely PAID to do a photo session for a client, instead of having made money on it.

This simple example shows us the difference between business – turning a profit – and busy-ness – running here, there, and everywhere without making a dime. I'd love to see photographers end their busy-ness, forever. 😉

I think we need to be reminded, for just a moment: don't. get. desperate.

If we are high-end, luxury photographers -- or striving to be so -- and discount our rates by 80% to fill our February calendars, what are we teaching our clients? To wait for the sale. To talk us down. To finagle and heckle our pricing.

Have you ever seen a 'buy one, get one' sale at a Mercedes dealership? How about 'half off all lattes' at Starbucks? Have you ever walked past the Louis Vuitton boutique and thought, "Score! 70% off!" No, no, and no. Because luxury doesn't go on sale. Luxury waits, and luxury remains...luxurious.

Likewise, while many are screaming "BRANCH OUT," I yell "GET MORE FOCUSED" just as loudly. If you are the region's ULTIMATE child/wedding/portrait/senior/boudoir/pet/executive photographer, stay that way! Stick to being the best at ONE thing before you move on to the next!

Branching out means that yes, you'll probably get more clients, but you'll also dilute your brand and your message. Being true to your brand -- and to your strengths -- is taking the long view of the current economic crisis, and knowing that those extra five hundred dollars now could very well be sacrificing your branding and area of expertise a mere six months from now.

Is money tight? Absolutely.

Will I shoot your Granddaughter's wedding/mitzvah/baby shower/birthday party? Absolutely NOT.


No Comments

  1. Jenny on February 16, 2009 at 8:57 am

    Here are my answers to win the book: (1) I not in business YET; (2) I hope to avoid giving things away because I don’t trust myself as a business owner, so having a great foundation and knowledge would be wonderful about pricing; and (3) My pricing goals for 2009 is to start charging and beginning a small business at first, then growing.What a great book this seems to be. Thank you for a chance to win a copy.

  2. Irene on February 16, 2009 at 9:26 am

    My pricing now is pretty much zilch. I have been doing free shoots to gain experience – although I think I have done way more free shoots than I should have. But, it was incredible experience. Now my pricing is very entry-level. My biggest fear is that I live in a rural/depressed area. I know that there aren’t many potential clients in my immediate area that could ever be able to afford a higher end photographer. However, I do not want to do studio work – only on-location. So my potential customer base is actually quite large. I hope to be able to expand my potential market to about a 100 mile radius. Of course, there is no way I can travel that distance on the prices I am now asking. I probably could be successful as a lower end photographer – but I refuse to compete with the “Olan Mill” and “JCPenney Portrait Studio” type photographers. So, in a nutshell, I need serious pricing help!!!!!!

  3. Shannon on February 16, 2009 at 9:29 am

    *My pricing is medium too high for most of the area, but yet not as high as others (so the market is there). *I started offering full res CD’s for too low then had to back-up and change things to a better structure. *To find the “happy” place, the one where my prices get me what I want to be paid AND one that keeps clients coming in a tight economy.

  4. Terri Paulson-Sasaki on February 16, 2009 at 9:56 am

    Hi, I am in the very beginning stages of starting the business. At the moment, doing shoots for experience and confidence. I think my biggest problem would be giving things away, I do it all the time.

  5. marla on February 16, 2009 at 10:04 am

    Hello! (1)I feel my pricing is too low. I just raised my session fee to $200 and have a $300 minimum but I have yet to have a client pay this. Before I raised my prices I was doing $125 session fees and no minimum and HAPPY as can be to make $500/session. (2) The biggest pricing mistake I have made is not having a minimum or a print credit. I work SOOOO hard and don’t know if it will pay off or if the person is just going to order $40 worth of holiday cards (that happened to me!!!). (3) My pricing goals for 2009 are to stay with my idea of my higher session fee and print credit built in but I would also like to change my print prices. That’s where I’m stuck. I would really appreciate this opportunity but know the winner is chosen at random so I’ll just cross my fingers 🙂 THANKS 🙂

  6. Tori on February 16, 2009 at 10:06 am

    I think I started with a pretty descent pricing structure, but then I tend to undervalue my work so my original pricing has been slashed to a “Way Too Low” pricing structure. I just always think to myself, would I spend that much on a photograph… and that’s where it gets me.Biggest pricing mistake, would probably be offering half off of my normal pricing. My goal is to try to find that happy medium in pricing. Where I am happy with my profits, but my photography is still affordable.

  7. karen on February 16, 2009 at 10:18 am

    *my pricing is “non-existant” right now – I’m new.*Being new to the business end trying to figure it out how to build clients without falling in to the “desperate” pricing category.*my goal for 2009 is to build returning clients without breaking the bank (for either myself or my clients) – and set a precidence for 2010!

  8. Wendy on February 16, 2009 at 10:25 am

    1. I feel like my price is just right for this time in our world, but I am quite a bit lower than my competition, so I am not 100% confident. I may be charging what I am worth, I just started professionally 6 months ago.2. Not being prepared with #’s for a special product, going off the top of my head and losing a ton of profit. I will never do that again.3. My pricing goals for 2009 are to have everything in order. I would like to add 2 new products within the year.I think about my pricing 24 hours a day. I sure would love this book to help solidify things. Thank you for the chance.

  9. LaDonna on February 16, 2009 at 10:39 am

    My pricing is: “Non-Existant” I hope to avoid pricing myself so low that I can’t even pay the nanny.I was planning on pricing my shoots at $350.00 and then having affordable prints???

  10. Catherine on February 16, 2009 at 10:58 am

    I don’t have a business yet, so my pricing is “non-existent”. So far I’m trying to build a portfolio and I think my mistake is giving away the farm and being taken advantage of by “helpful friends”. Also, I hope to avoid people thinking they can copy the work I’ve done and print it themselves. The good news is that being a military wife, we move frequently (every 2-3 years) so I can adjust pricing pretty aggressively at each stop. In 2009 (our next move) I will set up my initial pricing – that is my goal. Thanks for the opportunity to win this book!

  11. Jennifer on February 16, 2009 at 11:12 am

    1. Non-existent2. Paying for the privilege of shooting3. To develop a pricing structure that will see me through PB

  12. Mary on February 16, 2009 at 11:13 am

    I know I’m too low. For my area maybe not WAY too low, but too low. I’m charging $12 for an 8×10 at this point and my sitting fees start at $35. Yes, I do need to raise my prices.

  13. Natalie on February 16, 2009 at 11:16 am

    my pricing is non-existent so is my photo business that i can’t decide IF i want to strat or not. i already have a very successful business that i made lots of mistake when first starting, . so the idea of staring another one scared me even if i have interest and encouragement to do one.i like the idea of having one with not too much work. sound like it would work for me.

  14. Bernadette on February 16, 2009 at 11:21 am

    Thanks for the opportunity to win! What a great giveaway! I am currently pretty lost when it comes to my pricing. (1) I think I am priced a bit low for my area. At the end of last year, I found myself to be exactly where the above example described…overbooked, overworked, and still not making huge sums of money to show for the new wrinkies I was creating! (2) My biggest pricing mistake has been on custom-designed pieces (i.e. storyboards, greeting cards, etc.) I have found that those items take me SO much more time than canvas prints and do not turn anywhere near the profit of other items! (3) Sadly, I do not have any major goals for 2009 since I have no idea what I am doing in that department…I need help! 🙂

  15. Doni Brinkman on February 16, 2009 at 11:31 am

    1. Non existant – trying to figure that out this week2. Don’t want to overmarket myself as a JSO but don’t want to give my time away. I am a homeschool mom and my time is precious.3. To make enough to pay for the equipment I bought and turn a profit to boot. 🙂

  16. Stephanie on February 16, 2009 at 11:38 am

    No business here, yet (emphasis on the yet) so my pricing is Non-Existant. I would like to avoid selling myself short by starting way to low. But I also want to feel comfortable and confident saying “8x10s cost $X”. I want to know the quality of work I’m providing is worth that much. I also don’t want to build a clientele with low prices and then up the prices on them. While I don’t feel I’m ready to start my own business this year, I would like to build my portfolio. (I am looking for suggestions for what has worked and what hasn’t) I don’t want to be running around to everyone’s houses and charging very little if any. I would like to offer a couple inexpensive photo shoots ($X gets you a 8×10) in a central location such as the local parks. This year I also want to research the market and my estimated costs for prints, a website, etc.

  17. Christine Gacharna on February 16, 2009 at 11:40 am

    1. Albeit not the correct answer for a business owner, “non-existent” would be the honest one! 2. Not using QuickBooks Pro from the beginning to be able to see at a glance where I stand financially at any given moment.3. How can I possibly know where I want to end up when I don’t even know where I’m going??? 🙂

  18. Raquita on February 16, 2009 at 11:40 am

    -I started off way too low, and now I think i am some where between charging what I am worth and just right- being too afraid/wounded of people who say I am too expensive – it has beena hard pill to swallow to know that I am not my target demographic and I am alright with that now (mostly =0).. -to make sure my pricing points are solid and tht I can make a profit and deliver the product I want to not just online galleries

  19. Patti on February 16, 2009 at 11:43 am

    I have no business as of yet.I hope to avoid looking unprofessional or “easy”.To learn how to present myself and my work in the best light, through pricing and professionalism.

  20. rachael on February 16, 2009 at 11:44 am

    My pricing is “Non-Existant.” I hope to avoid waiting too long to begin charging, I fear that my lack of confidence will prevent me from asking for what I am worth. Pricing goals for 2009 are to make enough progress get paid for a session or a photo.

  21. Janene on February 16, 2009 at 11:46 am

    I’m probably crazy, but I LOVE the topic of pricing!! Here are my answers:1. My prices are probably “Way Too Low” or “Too Low” – $5 for 5×7, $10 for 8×10, etc.2. My biggest pricing mistake is not charging any sort of session fee. My excuse has been “Portfolio Building” this past year (literally over 1 year!) with no session fee and discounted prices on prints. I plan to charge double what my prices are now, but I don’t know what sort of session fee to set up for my time, talent, and travel.3. I am due to have our 3rd baby at the beginning of April so I know I will not be working for the majority of this year. . . so I guess a good pricing goal would be to have a session fee in place by the time I start back taking clients around the end of the year.

  22. Kim Willard on February 16, 2009 at 11:56 am

    I have been mostly doing shoots for free. My mistake is not charging for the past year. I am creating my website now and will be charging so this book is somenthing I could really use right now! I hope I win!!!

  23. Kelly on February 16, 2009 at 12:00 pm

    (1)Too Low. I’m barely covering my costs. (2)Starting off too low. The gradual price increases are killing my client base.(3)To start making money from photography. To leave the $150 sales behind forever.

  24. Abby on February 16, 2009 at 12:03 pm

    Wow, what a fantastic and timely post. Thank you very much for reminding all of us that we offer a luxury service. Lately I’ve gotten the most ridiculous requests and it’s tempting to get worried and devalue my services just to stay in the game. But I keep reminding myself that the enormous amount of work that goes into a single session is not something to be ignored and my time is not something to be squandered. I’ve had several people ask me to discount this or that and “do them a favor” if we happen to be friends – and I’ve done SEVERAL favors and discounts and free sessions over the last six months. I realize it doesn’t just devalue ME but devalues the INDUSTRY. It’s not fair to anyone.Questions: I feel like my prices are becoming more competitive. They’ve been too low in the past, but my spring pricing seems to be more in line with average. My biggest mistake has been letting friendship get in the way of good business sense and creating too many situations where I worked for very little profit or none at all. No more of that! My hope for 2009 is to make a profit at doing what I love by bringing in a significant amount of clients who are willing to pay fair prices – fair to them, and fair for me.

  25. Amie on February 16, 2009 at 12:06 pm

    I do everything for free and I wish I didnt. I just do not have the confidence to charge anyone yet. When people tell me that they want to pay – I have no idea what to charge them. I dont know what Im worth. I hope to avoid that in the future – I hope to know what IM worth and not take anything less… for 2009 I hope to get a set pricing structure so I can tell people what I want to charge, instead of saying nothing

  26. Annie on February 16, 2009 at 12:22 pm

    Pricing has been the most stressful issue in starting my photography business and is a constant struggle. My pricing is low and I justify it by saying that I need new business because I just started last year and still carry a full-time job. It’s not so low that I am completly booked or super busy, but I’m afraid that higher end clients will not want to book me because of my prices. I have a decent portfolio and don’t really need to keep giving away so much product and even more of my time.The biggest mistakes I have made is trusting people. I am learning from these mistakes, but have suffered big losses. I used to not have clients put down a deposit and then had some people cancel and never reschedule. I used to be more lenient on family and friend sessions until they wouldn’t order for months or would pay me months later (or would take my photos to the scanner at Wal-Mart!). I used to not have a set of rules/documents for the clients to look over and sign and figured that they were “good people”. I am a big sucker for sad emails stating an emergency and them needing discounted photos. I try to make specific packages that are discounted because again, I need to get new business. However, this isn’t how I would like to get my name out there. (Some revelation as I type…)My pricing goals for 2009 are to: 1) find my perceived value in the market 2) figure my cost of goods and cost of time 3) come up with something that is set and simple instead of changing them to fit every single person’s exact needs. I also want to stop trying to compete with photographer’s prices in my area and find what relates to my goals and my needs!I love taking photos, but I want to make my time worth something. I no longer want to make my self worth less my charging too little. However, I don’t want to be so overpriced that I don’t get business either. I NEED a balance! I’m afraid if I don’t start charging what I’m worth then I will never be able to pursue my photography full-time.Thanks for the tips and advice! They are much needed!

  27. Michelle on February 16, 2009 at 12:33 pm

    My pricing is non-existant right now; I want to know what I’m doing before I go there. I hope to avoid working hard but not smart. OK that made me sound lazy . . . of course I’d work hard, but I want it to make sense. Keep my eye on the ball kinda thing. 🙂 I ultimately see myself confident enough in my portrait skills to only offer packages that are minimum $500 and taking fewer clients.

  28. Allison on February 16, 2009 at 12:42 pm

    Like a lot of other comments, I think my biggest mistake is that I started out too low. I am still trying to build my portfolio by giving away my time for the shoot and the editing and having very low print prices. My rationale behind that was to get the client base and then raise my prices once I got busier. I still don’t have the clients I was hoping for so I can’t see raising my prices yet. My husband keeps reminding me that every minute I spend on the computer is a minute I spend away from my family, and I shouldn’t be giving away my family time. I know my goal for this year is to make a profit. I would love to make $500 per session, but in the area I live in, I don’t think this is a realistic expectation. I know I need to raise my prices, and thank you for the opportunity to win this book!

  29. Nicki on February 16, 2009 at 1:20 pm

    I started out way too low. I started by giving out the disk with every $125 session. I know! I know! That is crazy. I changed my pricing in 2009, but I have yet to get a new client. I struggled so much with how to price and actually came up with an entirely new set of pricing for “Friends and Family” because I didn’t expect friends and family to pay what I was asking. Now I struggle with where to draw the line on “friends and family”.

  30. Jen on February 16, 2009 at 2:09 pm

    What a great giveaway!I am just starting out in my business. I’ve just tried to price my services and such and I really think they are pretty cheap….but compared to what others here are pricing, they are above that. I really want to avoid *ever if possible* to walk home after a shoot thinking “I should’ve charged more”, and feeling regret and disappointment for feeling like one of those “cheap photographers”. ugh. I would like 2009 to be the start of a successful life as a photographer, not starting as the photographer who’s “cheap”. I would like people to see me for my worth.

  31. Christina on February 16, 2009 at 2:30 pm

    I’m honestly not sure where I fit into this. With PB pricing, everyone – including clients – told me my prices were too low. But now that I’ve raised prices, I’m yet to have a single session. So is the problem with my pricing? with marketing? I’m not sure. I regret offering too many discounts to start. My goal is to turn a profit, of course…but I’m not entirely sure how to do this, which is why I’m excited for this opportunity to win the book!

  32. Ally on February 16, 2009 at 2:30 pm

    Like others my pricing is non-existant right now. I do have 2 seniors to do this year, so it would be nice to know these things before hand. I hope to avoid “giving my work away” sometimes I can be too nice and not feeling confident in my own work. I hope to make steps to start a photo business in 2009.

  33. Fran Barker on February 16, 2009 at 2:42 pm

    *My pricing is non-existent!*Something I hope to avoid is falling into the trap of always giving freebie’s away to friends (and friends of friends).*My pricing goal for 2009 is to be able to charge something by the end of the year.

  34. Becky on February 16, 2009 at 2:48 pm

    I would love to have a book to turn to in helping me with the financial aspects of my photography business. I’ve been doing a lot of sessions free to build portfolio, but have now put together a simple price list and find myself second guessing myself constantly. I think I am pricing way too low, yet when I give my price list to co-workers, etc. I immediately follow up with, “because you work for me, I’ll give you a discount!” I do this before they even open their mouths!! Big Mistake, I know. My goal for 2009 is to develop a reasonable price list that does turn a profit, that helps me know what to include in what package, etc. and to be consistant in what I offer. I do not want to short-change myself or lessen the value of my work, so that I become (and stay) a reputable, distinguished photography business in my area.I would just LOVE to win this book as I think it would be a tremendous help to me. Thank you so much for offering this wonderful contest!

  35. Michelle Garthe on February 16, 2009 at 3:18 pm

    Awesome contest! I have been stalking this cookbook for a couple of weeks and trying to save for it – maybe if my prices were right, I could afford it! lol Do you feel your pricing is: “Too Low” I know others in my are are able to charge much more! What is the biggest pricing mistake you have made in your career? Giving too much away and giving too many discounts to friends and family! Tell us what your pricing goals are for 2009 (if applicable) My pricing goals are to figure out where I actually need to be – that is why I need this book!!Thanks sooo much!

  36. Crystal on February 16, 2009 at 3:23 pm

    1. I think my pricing is “just right” for where I am currently in regards to business, but… I’m betting others may think its too low. 2. I hope to avoid any problems with losing large chunks of clientele because of pricing issues coming up later down the road if I must raise my prices. 3. To turn my passion into a successful career that will allow me to enjoy everyday for the rest of my life, without *working* everyday for the rest of my life. “Find something you love to do, and you’ll never have to work another day in your life”.

  37. Laura on February 16, 2009 at 3:28 pm

    My pricing is Too Low. My 5×7’s are only $15. Blah!!Well, my biz is JUST starting so I am not sure if I have made any huge pricing mistake yet other than I need to raise my prices to fit my goal.My 2009 pricing goal. To raise my prices to the point where I can work less and make more. I have 5 kids (4 still at home and 3 still being homeschooled) so I don’t want to be away from them too much nor do I want to spend tons of hours editing at the computer. (Even though I love it. LOL)

  38. Kelly on February 16, 2009 at 3:30 pm

    I NEED THIS BOOK—- This will be my first year – photography biz- My prices are a little bit under my competitors -but I need all the help I can get- Here for example of a BIG NO NO that happen to me and learned from my mistake. I took pictures at a friends daughter B-day party- and uploaded them to my website well this one lady order a few- so I order the prints and sent them to her- Knowing that it was my friend next door neighbor- She has yet to pay me- I have called sent letter etc… and all I get is nothing-(been about 1 year and still no payment) I will never send any pictures again even if I know the person- so if this helps anyone else- please learn from my mistake- can’t be too nice and believe everyone will do the right thing- For 2009 I hope to market better- be more confident! ~ Kelly Ann ~

  39. Hillary on February 16, 2009 at 3:38 pm

    I am slowly starting out as a photographer as a business. I think my session fees are reasonably priced, compared to other local photographers, and where I think I am as a photographer. My concern is what do I need to be including or not including with the session, considering the prices I charge. I also don’t really know where to start on what to charge for my print prices. I don’t want to be extreme high end or too low either. This won’t be my only income but it would be nice to consider in the future that it could be the only income. I would love to have professional insight on how to alter my prices for what I need instead of just guessing and basically not knowing. Thank you.

  40. Katrina on February 16, 2009 at 3:41 pm

    I am just barely, barely getting a business started and have only charged one client so far… it was definitely too low but since I’m just getting started I don’t feel bad about that. Haven’t done enough to make any mistakes yet, but I’m hoping to avoid getting stuck with low prices.My goal this year to get my prices up to a point where I’m actually making a profit and to determine how I want to charge for prints/files. This book could help a lot!!!

  41. casey m on February 16, 2009 at 3:54 pm

    Awesome contest!I think my pricing is too low. I just raised it somewhat and lost most of my pb clients. :(The biggest mistake I have made is not charging enough for high-red cds. This was not only made very poor profit, but is a horrible representation of my work because people choose to print as cheaply as possible.My 2009 goal is to get a few returning clients that are actually in my target market!

  42. johnna on February 16, 2009 at 4:00 pm

    I feel my prices are “Just Right”, but the problem is I GIVE TOO MANY DISCOUNTS. I end up giving discounts, because I’m personable and establish a connection with the person and want to save the person a little cash. So I end up getting hit, forking out a little here and there and ending up with almost nothing.Biggest pricing mistake i’ve made in my career? NOT HAVING A PRICE LIST! My Pricing Goals for 2009: STICK TO IT!

  43. Evie Curley on February 16, 2009 at 4:21 pm

    I just raised my prices this year but have been afraid in this economy that people won’t pay them. I’d love to have this book because I’m relatively new to the business and would like some solid direction on how to price my work. As far as how I would categorize it, I don’t really know how it fits in to any category, even more reason that I need the book. My “a la carte prices start at $30 for a 5×7 and go up to $125 for a 24×30. I feel those prices are good but am not certain. I’d really like to start my business out right, too. I certainly don’t want to work for free!!

  44. Heather on February 16, 2009 at 4:22 pm

    I started out in the “happy medium” price range. My pricing was a little less than other photographers in my area, but similar in style. I feel I underestimate myself when pricing my work. I feel I am soft hearted and give in way too easy. I will discount prints or do a session for free. My goal is to become more business minded and market my business to get more clientel.Thank you for the opportunity to win this book. 🙂

  45. Brittney Hale on February 16, 2009 at 4:28 pm

    First off, thank you! I feel my pircing lies in between too low and just right: I charge a pretty standard session fee (for my area) $90-$120 this way if I discount, I still get a little something for time and talent, but my prints may be a bit low: 8×10- $12, 11×14- $35. My biggest mistake when it comes to pricing is trying to compeate with “drug store” lab prices. I feel like my clients wonder why Id have such high prices for prints when they can run down to the corner and get them for a fraction of the price. My goal for 2009 is to acknowledge my worth as an artist and actually collect on it. Ive been lucky enough not to have to take out any kind of loan to start my business, but it would actually be nice to make some money this year!!!

  46. Kevin Halliburton on February 16, 2009 at 4:32 pm

    My pricing is “Way Too Low.” I find after editing and delivery that I’m making minimum wage on some of my shoots. I’m just getting established but that is a pretty shaky foundation to build client expectations on.I think my biggest pricing mistake was offering a discount below another photographer’s fee when the client had to move their wedding date and he wasn’t available. He recommended me, and knowing that he had quite a bit more experience than me, and the clients knew it, I felt compelled to shoot the wedding cheaper than he would have. To add to the ignorance of it, I had been telling him for over a year that he was way under priced. My pricing goals for 2009 are to shoot at least 20 events and to average $50/hour or better after all expenses are paid. So far I’ve shot two and I’m not even there.

  47. Shelia Stone on February 16, 2009 at 4:34 pm

    Ciao ciao!1: I feel my pricing is right on for my lifestyle portrait work. I {know} charge what I am worth. 2: Biggest mistake..Not charging what I was worth when I first started out. I was one of those that was paying my clients to allow me to capture their images. I wanted to work and sold myself short on the investment that I was expecting my clients to pay.3: Pricing goal for 2009 is to figure one out for my wedding work. I am crossing over to the wedding side of things and don’t know really what to expect.

  48. Wendy Mayo on February 16, 2009 at 4:53 pm

    I just adjusted my prices at the beginning of the year and really hope they are right. I hope so… I made a mistake at the beginning by not being firm in my pricing – just winged it for a while. Not good. Sometimes I made enough, but more often I didn’t. Now I have my set prices and run specials on certain items according to specials my lab offers me. Works out well. My goals for 2009 are to stick with what is working at try to get more referral business.

  49. Pam on February 16, 2009 at 4:56 pm

    First of all, my hat is off to you for accomplishing all that you have! I love your attitude.THANK YOU for the words I needed to hear! I cringe when I see how little some photographers in my area charge for session fees, then their prints are next to nothing. I don’t know how they justify calling themselves a business! I like your attitude and hope to win that book of yours!I recently lowered my prices of my prints because everyone kept telling me they loved my work but it was too expensive. So of course I feel that it is a bit on the low side, but I’m still making some profit. I didn’t lower my session fee, $200, but that now includes a $75 print credit. I would love to be able to raise the prices on my prints, but don’t know if it would work at this point.Biggest pricing mistake was doing weddings for $400 giving a proofed cd, no prints.That has now changed. I’m charging $1200 for the wedding, which will include an album of 20 8×10’s and a gallery album of the proofs. Ala carte will apply from my regular pricing menu for additional prints. I will NOT be giving them a cd of their photos any more.My pricing goals for 2009 are to increase roughly 25-30% on prints. Establish pricing for baby clubs and for Senior portraits. That is a market I would really like to break into.

  50. on February 16, 2009 at 4:56 pm

    *”Just Right;” yet I fear that I may be scaring away potential clients because they think I’m priced too high (they tell me, too!). But, I put so much work in the post-production, including retouch, that “I Charge What I am Worth.”*What is the biggest pricing mistake: I gave away a 50% discount for a friend’s wedding; I thought it was a great marketing tool for me in the long-run, plus it was also a gift to the couple. But, an-all day wedding later, I ended up working way more for what I was paid. Plus, even with a huge discount like that it seemed it wasn’t enough and the couple wanted more and more. I ended up paying to shoot that wedding, not being paid for working it. I will never do that again!*Pricing goals for 2009: I have priced myself middle-ground from my neighbors, but also to what I want to provide per my brand. Sure, there are a lot of things that I “can” do, but I was told that “just because you can doesn’t mean you should.” So, this is why I try not to jump around too much just because the next photographer is doing it.

  51. MsB on February 16, 2009 at 4:59 pm

    *”Just Right;” yet I fear that I may be scaring away potential clients because they think I’m priced too high (they tell me, too!). But, I put so much work in the post-production, including retouch, that “I Charge What I am Worth.”*What is the biggest pricing mistake: I gave away a 50% discount for a friend’s wedding; I thought it was a great marketing tool for me in the long-run, plus it was also a gift to the couple. But, an-all day wedding later, I ended up working way more for what I was paid. Plus, even with a huge discount like that it seemed it wasn’t enough and the couple wanted more and more. I ended up paying to shoot that wedding, not being paid for working it. I will never do that again!*Pricing goals for 2009: I have priced myself middle-ground from my neighbors, but also to what I want to provide per my brand. Sure, there are a lot of things that I “can” do, but I was told that “just because you can doesn’t mean you should.” So, this is why I try not to jump around too much just because the next photographer is doing it.

  52. Amy on February 16, 2009 at 5:06 pm

    Wow! Talk about perfect timing. I’ve been doing lots of thinking and researching on this very topic. My pricing is probably way too low since I haven’t figured out a structure that works yet. I just started my business a few months ago and am still working on that. This would be a very valuable resource to help me nail that down. I think the biggest pricing mistake I have made is not having a written price list to share with clients. My goal for this quarter is to learn what I can about pricing strategies and get something down in a formal price structure / price list.

  53. crystalyn on February 16, 2009 at 5:20 pm

    this is JUST what i needed to read today. i’m been bummed because i had someone call to book me and then after her husband reviewed my price sheet she emailed me back to tell me she’s going to have to work on convincing him to go for it. i would LOVE to read this guide. thanks in advance for the chance to win a copy!

  54. Megan on February 16, 2009 at 5:35 pm

    LOVE this post, I just read the entire thing out loud to my husband. My answers:- My pricing is low to just right…I think ($30 for any/everything 8×10 and under; $50 11×14; $75 16×20). Session fee starts at $150, more for newborn.- My biggest mistake: inconsistency! I’m still getting going in the business, so my clients are primarily through word-of-mouth, or friends. I give too many discounts/freebies to them, out of feeling guilty for charging friends. These discounts are all over the map, depending on my mood/friend/session. – 2009 pricing goals: Establish a fair (to myself and other local photographers) structured pricing guideline, and stick to it. Don’t apologize for charging ANYONE for my time and talent.

  55. Rebecca on February 16, 2009 at 5:58 pm

    This book looks awesome and just what I need this year! Right now I think my pricing is okay, but maybe “too low”. (I only charge $70 bucks per session) It worries me that it may seem pretty cheap, but I am scared that with not enough experience I cannot charge more. So far I haven’t had many paying customers, so I haven’t been able to see many mistakes yet. My goals for this year are to really establish myself as a real life portrait photographer and by next year have found my true groove for both shooting and charging.

  56. Jennifer on February 16, 2009 at 6:07 pm

    I think I am “too low.” Since I am just starting out, I want to start low to get my name out there. The biggest mistake I have made is offering free sessions and letting people take advantage of me..lesson learned! My pricing goals of 2009 are to be competitive in the market and charge what I feel my time is worth!

  57. Malia on February 16, 2009 at 6:20 pm

    * I think my prices are too high for the area that I live in. Right now I am surrounded by college students on a budget. I charge what I am worth but this area can’t really afford me right now.* I don’t know what my biggest pricing mistake is yet. I’ve just started out. I was doing free shoots to build my portfolio and get experience. I think my biggest mistake may have been when people would ask if they could pay me for the work I did, I would always say “Oh no that’s okay you guys are helping me out by letting me shoot your photos.” I should have let them pay me whatever they thought they should.* My Pricing goals for 2009 are to get them set up and have people book me. Since updating my prices from being free to having to pay for a session, I haven’t been booked. =( I would just like to have my business up and running this year and make a profit. Thanks for this post!

  58. Terri on February 16, 2009 at 6:43 pm

    WOW- pricing is definitely the MAIN issue I need to address with my business. I am realizing that my pricing is way to low, and I use the fact that I live in a small rural area to justify that people just aren’t used to paying more or aren’t willing pay what custom photography is actually worth. Pricing is the hardest thing for me, and when customers ask how much they owe I usually cringe…mostly because I don’t have a consistent pricing structure. I’ve made several pricing mistakes, but my biggest has to be a combination of poor business strategizing and pricing. I hate to admit it, but when I first started out, I would offer full res. CD’s for only $50. Awful, huh? I’ve gotten away from that now, fortunately, and I have a great lab with wonderful products but I still need a solid, consistent pricing structure if I’m ever going to establish myself as a successful photographer. Thank you for this chance to win.. I know I would PROFIT from the EASY AS PIE pricing guide!

  59. Nish on February 16, 2009 at 7:01 pm

    My biggest pricing mistake is that I have not been charging clients up front for each session at the time of booking and I do not have a session minimum. I feel that if I insist on any of these I will loose the client. I need a way to better package my offerings. In 2009 I hope to get a consistent minimum average of $500/ session.

  60. Julie on February 16, 2009 at 7:06 pm

    Do you feel your pricing is: “Just Right” I have made it a point to chnarge what i think the client can afford. I think everyone deserves ice pictures. and I would rather have something than nothing. right now my sessions are 85.00 for 1 hour and i usaully spend about 1 hour on editing so over all not to bad . hour wise. i then offer a cd for sale usaly about 125 for that . my prices have gone up over the past 2 years as my work has gotten better. I do alot in Laand in the industry and meeting alot of great connections. The way i think of it too is howmuch would I be willing to pay to get my photos done?? My goals are to try and make more money in this ,this year so far so good.

  61. Carol on February 16, 2009 at 7:35 pm

    Do you feel your pricing is: “Too Low” – $20 5×7 What is the biggest pricing mistake you have made in your career? Started out WAY too low! $75.00 for a session (including newborn!!- but honestly I love these so much I’d do them for free!! Shhhh…don’t tell my clients!!) My session fee has now gone up but I still have room to grow. Tell us what your pricing goals are for 2009 (if applicable) I would like my average sale to be $800.00 and need to do a bit of work to accomplish this!Thanks so much for this info!! So helpful and may see you on the blog! Sounds like a great place!!

  62. Melissa on February 16, 2009 at 7:39 pm

    – My prices are probably a too low but I am not sure. Some of the higher end photographers in the area are charging minimum $500-$1000 packages for seniors. That includes a sitting fee and a few prints. I charge $100 for indoor/outdoor sessions. (I increased that from $75 last year) My print prices are the same that they have been for the last three years.- I am a perfectionist and I edit way tooooo much! I don’t charge for editing which basically means I am giving away my valuable time.- In 2009 …. I feel I should probably increase my prices since the lab I used increase theirs. However, with the economy I am reluctant. Since I do photography part-time and work full-time, I don’t have alot of spare time. Some people have told me I should charge more so I am not working all the time. There’s no way I can take on more clients than I did last year unless I can spread them out better and when you rely on weather for those wanting outdoors that becomes a little difficult. I hope I will so the book will help me with all of this! 🙂

  63. Kelda on February 16, 2009 at 7:45 pm

    I’m just starting out my business. I’m starting it small in hopes one day it will grow. I’m charging a little less right now to get a portfolio and more experiance and then I’ll raise the prices once I feel like I’m more experianced. I spent a lot of time trying to figure out what to charge. I spend a lot of time editing. I still don’t know if I’m charging enough or too much. I’d LOVE to have this book to help!

  64. Kim Schmidt on February 16, 2009 at 8:15 pm

    1.) I think I’m priced just right for my area – collections starting at $850.2.) I guess I could say that when I was portfolio building, I should have had my prices set so the client could see what would be charged in the future and given a discount.3.) I think I’m just right with my pricing so I don’t see myself changing (maybe adding/deleting in my collections).

  65. keri on February 16, 2009 at 8:42 pm

    my pricing is who knows! sometimes i feel expensive other times i feel way underpriced! hence why i NEED the cookbook! haha…saying yes to every event!!! i hate that! not to mention not charging for the work at the computer – oh the hours ive spent with no pay!to price my business to make a profit and continue on that path for years to come!

  66. Amy Dungan on February 16, 2009 at 9:07 pm

    Thanks for the chance to win this book! Answers to the questions to try to win: #1 – My pricing is non-existent, although I need to figure it out because I have people asking me for sessions in the near future. #2 – I hope to avoid being under-priced. I don’t want to under value myself. #3 – To find my the right pricing and get my business going.

  67. Heather on February 16, 2009 at 9:09 pm

    I do think my pricing is too low. I charge a session fee, expecting to make money off of the prints, and print orders don’t tend to add up to much (probably because my prices are too low!). On most sessions, I end up putting in lots of hours editing, making my profits dwindle. I’d say my biggest mistake is giving discounts to friends and not being firm with pricing. In 2009, I’d like to have the mantra “This is my price, and if you want my services you have to be willing to pay that, otherwise, you might be better going to a chain photographer.” I shouldn’t sell myself short. Kind of sounds like I might should just buy the book, huh?

  68. on February 16, 2009 at 9:17 pm

    * Pricing is so confusing! I think there are aspects of my pricing that are too low – my prints and products. And that my session fee is just right at the moment. * I think giving away too much (like the cd of images and free session) for my portfolio building sessions and for friends. It’s recipe for burnout! * I really just want to have at least 12-24 sessions a year. Nothing huge! I can’t handle a whole lot right now. So I guess I’d like to profit with that type of figure!

  69. Stephanie Gill on February 16, 2009 at 9:21 pm

    Pricing is the hardest part of this business because once you finally get the guts to charge more, and no one is booking you don’t know if it is because the prices are too high or people just do not want photos at the moment. My prices are too low, my sitting fee is $50.00 and I was charging only $6.00 per digital file over the holiday break just to earn some money. My biggest mistake was not charging enough for holiday cards. I worked my butt off on them and once the season was over I added everything up and barely made $100.00 on hours and hours of work. My goals for 2009 are find a pricing that is reasonable and stick with it. I too often change my prices out of the need to make a buck.

  70. Kathryn Pierce on February 16, 2009 at 9:23 pm

    Do you feel your pricing is: inconsistent. I feel like I’m charging what I’m worth for some things and not others. I haven’t sold much yet – I’m still portfolio building. What is the biggest pricing mistake you have made in your career? If you do not yet have a photography business, tell us what you hope to avoid? I think I have too much complexity, too many packages and I’m not sure if the ones I have make sense.Tell us what your pricing goals are for 2009 (if applicable) Consistency, easy to understand pricing that is clear to the client. A solid digital pricing approach.

  71. Allyson Randle on February 16, 2009 at 9:24 pm

    I really need consistent pricing because when I started a few months ago, I gave a great discount to all of my “friends”. Then I had so many friends come out of the woodwork looking for their free pictures that it became hard to tell people no. I need something that allows people to look and see a hard-copy of all of my costs, and how I can do it. Something that keeps my costs relative to my experience??

  72. Alanna on February 16, 2009 at 10:13 pm

    1. My pricing isn’t fluid yet, it needs re vamping. 2. giving % off after a price point is met. Devalues the products I am selling. 3. Pricing that makes sense and products that sell themselves.

  73. Kathy on February 16, 2009 at 10:40 pm

    1. My pricing is too low I’m sure, but I’m new & not sure exactly what to charge. 2. Not charging enough just because I’m starting out & trying to build business. 3. To get my business to turn a profit & find that happy medium pricing, where I can build a business but not give myself away either.

  74. JenW on February 16, 2009 at 10:42 pm

    I am just getting ready to start out so my pricing is Non-Existant. I have done a few shoots and feel that the ones I have charged for, my prices are WAY to low! I want to make some money to pay for my equipment then set higher goals. I am going to get my business up and running this year!

  75. Gina on February 16, 2009 at 11:09 pm

    I hate pricing and tend to give myself (and my work) away which is “way to low”. Tend to feel obligated to give friends and coworkers like recently…coworker hubby headshots and all images for a measley $125 (what the heck?!). I want the practice so am suffering right now with pricing, but in 2009 I feel it in my gut to make some changes.

  76. Jamie on February 16, 2009 at 11:14 pm

    I started my business less than a year ago. I started by charging a low session fee and had many cancellations or no shows. (Why would they worry about calling, they weren’t out any money). I have trouble overcoming the pricing block… meaning, that I use what I think is expensive as a guide and I am very frugal! I need to overcome that and know that until I am able to price myself for what I am worth, I will not make a reasonable profit. I cannot limit my profits and my clientele by my concept of expense and money. I would love to have any help regarding pricing! As far as my pricing goals, I would like to match my husband’s monthly income just by doing sessions/weddings on the weekends.

  77. Sarah V on February 16, 2009 at 11:21 pm

    I REALLY want this book!!!*I don’t really feel like I fall into any of the pricing categories, but if I have to pick one I would say “just right” (even though I am pretty insecure in my pricing; I feel like I am charging too much but am still charging less than most in the area) because I have researched the other photographers in the area and, for the most part, I think I am in the same price range as the majority.*I am not officially in business yet. I am working on portfolio building and slowly gaining clients because I am finishing up my BA. My biggest mistakes so far have been giving into pushy clients that try to bargain with me.*Business goals for 2009? Actually being in business and turning a profit!

  78. Liz Farnsworth on February 16, 2009 at 11:43 pm

    I feel like my prices are way too low! I work way too hard for absolutely nothing. I give the cd of my pics included with my very low session fee. I don’t do prints because I always seem to reach out to the cheap crowd and they always want to print at costco for a whopping $2.99 16×20 print.My biggest mistake in pricing has been selling myself short and giving too much. I give into pushy people. I have sacrificed my family time fulfilling the needs of my clients. Not worth it!My goals for 2009 are to set up print prices, and be TOUGH when people try to push me over. I want to make money this year and not be the photographer who “pays” the client rather than gets paid.

  79. Tiffany on February 17, 2009 at 12:25 am

    Thank you Alicia! I would love this book because I have a hard time figuring out what my work is worth and I tend to price very low due to that. I want to feel confident in my work and my pictures but need some help getting there! I have such a passion for photography and now I need the passion for the business aspect of it 🙂

  80. Tyra on February 17, 2009 at 1:27 am

    I know I am priced too low. The problem is I am fairly new to the business so I needed to build up my portfolio. I also have several amateur photogs in the area who charge next to nothing, although their style and quality is not up to par with mine. My goal for this year is to step up and find my edge, and stop worrying about the cheaper clients.

  81. barbara on February 17, 2009 at 1:57 am

    1. our pricing is probably too low. ($75 sitting fee, 5×7 and smaller-$25..i’ve never actually sold a 4×6 for $25)$55 for 8×10’s, and $110 for 11x14s…2. our biggest mistake is, we haven’t changed our prices in about 10 years! (oh man, do i need that book!)3. my pricing goal is to try to get a book on pricing that makes sense and find out if and where i should change the prices of sittings and prints and weddings.

  82. sara on February 17, 2009 at 2:14 am

    Im just starting off in the industry and quite literaly have to sit down in the coming days to work out pricing. I have know idea were to start or how to package my product. My prices are pretty much non-existant to way to low. The one thing I realy hope to avoid is pricing my work to low but im not sure what a fair price would be. 2009 is the year that I do establish a decent price list, build my clientel and establish my buisness. And do it all with a 10mth old on the hip and planning a wedding.

  83. Kimberly B on February 17, 2009 at 4:08 am

    MY HEAD HURTS SO BAD WHENEVER I HAVE TO THINK ABOUT PRICING! I’m definitely underpriced. Even though people tell me they love my work, I would love to have enough confidence to bring my prices up. But I constantly justify my lack of a profit because I just started my biz recently (2 months ago). I want to avoid doing sessions for free but that’s all I’ve been doing lately in order to build a portfolio. Now that I have a good amount of sessions under my belt, I want to know how long do you have to be in business before you raise your prices? My goal is to turn this hobby of mine into a business profitable enough to support my family. I hope I win!!!!! I love you MCP and Alicia!! =)

  84. pam on February 17, 2009 at 9:37 am

    My pricing is I don’t know what to do, I have done alot of free work with family and friends to get experience but that is getting me know where I WANT TO GET FOCUSED. I would love a chance to win this book. Thanks for the chance Pam

  85. Jessica Burk on February 17, 2009 at 5:30 am

    1) My pricing is nonexistent–I’m trying to figure out how I’ll structure it! 2) I am nervous that I won’t had the confidence to charge for my work. I’ve been doing lots of free shoots to gain experience and confidence while trying to build my portfolio for almost a year now! 3) I just had my first child and would love for photography to replace my income at my previous job (as an investment accountant–how boring, right?!?). Thanks so much for telling us about this book and for doing the drawing! I just found you (googled something about photoshop and pretty skin tones or something…) I love your site and your blog!

  86. Jan Ethridge on February 17, 2009 at 7:29 am

    Hi Alisha,This site is just what I need. I have been in business almost a year now and thought I had pricing about right. I charge $100 for a session, $20 for an 8×10. I do mostly beach photograpy. I feel like I am not taking advantage of the high end photography through resorts and hotels in my area. I need a push, some direction, and advice. Your book may be just what I have been looking for to make a jump into a profitable market. Thanks for the opportunity!Jan

  87. Melanie on February 17, 2009 at 9:12 am

    Thanks so much for this opportunity. I thought I was priced fairly well. But your lower end photographer charging 15$ for a 5×7 is me! Yet I still get clients saying they can’t afford me. So while I want to stick my guns and say yes gosh darn it I am worth it, I can not bring myself to increase prices and feel confident saying YES my price is XXX. I hate being asked what my session fee or prices are in total fear people will think it is way to high. I need some serious help. I work so hard, day and night, as mentioned, perfecting every aspect of what I offer EXCEPT what I *should* be paid for my work. This I have sort of left on the back burner, just hoping I get enough work to feel I am making money.My Biggest mistake is definitely giving way too much away as *gifts*.I hope this year I can really get a handle on my pricing, be more organized when it comes to my costs and my time and what I should be charging.

  88. Jen on February 17, 2009 at 11:47 am

    My pricing is too low – I struggle since when I started I wanted to offer “affordable” pictures for everyone, but my time is valuable too. I once heard that no matter what your price, you will always be too expensive for someone, which is so true! My biggest mistake is being talked into ‘deals’ that don’t make sense or offering deals because of someone’s situation that I shouldn’t have (I’m a softie at heart – not good for business). My goal for 2009 is to learn to say no – no to questionable pricing and no to exceptions!

  89. april on February 17, 2009 at 12:27 pm

    My current pricing is probably way too low. I’m PBing so prints are Œ_ off & I’m not charging a session fee. My biggest problem has been giving away too much for free. My 2009 goal is to work towards full pricing.

  90. Serena on February 17, 2009 at 12:31 pm

    I don’t have any pricing right now as I’m still in the setup phase. I hope to avoid underpricing myself and hurting the market value overall. In 2009, I want to establish myself with proper pricing that reflects my product quality and dedication to the industry. I would so love to get this book since it would help me get off on the right footing. Thanks for the opportunity.

  91. Sue R on February 17, 2009 at 12:34 pm

    I’ve been basically giving away my services so my pricing is non-existent and it has been a huge mistake. I’ve been taken advantage of and I know it! Perceived value is something that I didn’t realize was a key element. Giving away digital files and at first editing every single photo were other mistakes I made. I plan to have a min. print purchase required . I am trying to think this all through before making the jump of going into business. I don’t want to regret starting too low and then having to battle that adjustment.

  92. Missy on February 17, 2009 at 12:38 pm

    1. I feel like my pricing is right for the area I live in and the amount of experience I have (I’m still new!). I have a pretty steady flow of clients but not too many that I’m going crazy. I charge $90 per shoot and just give them the rights and burn the pics on a CD. This looks totally cheap compared to everyone else!2. I used to edit SO many pics and give them all to them! Now, I try to keep it between 15-20…that’s still plenty! But it’s WAY less work for me.3. My goals are to improve my photography and clientle so I can maybe charge more. I might even get into doing prints…we’ll see. That’s why I would LOVE this book! It would help me get more ideas on where to go from here! Thanks for this opportunity!

  93. Julie on February 17, 2009 at 12:47 pm

    My pricing is medium. I would like to charge more but am afraid of what it might do to my client base. My biggest pricing mistake is starting too low. Now I feel that people dotn want me for my talent but for my prices, and its hard to raise them after they were low. Goals for 2009: Be more confident in my business and how I handle the business side of photography.

  94. Katie on February 17, 2009 at 12:54 pm

    *My pricing is currently non existent, but I plan to start a business this year.*I hope to avoid under pricing myself–not giving value to my TIME away from family and my talent…I want clients to understand they are paying for quality images taken by a professional…not just for the paper printed.*I hope to become confident enough in my talents that I can make this my full time job and be profitable at something I love!What a great book! I hope to win it, but might just have to purchase it if not!

  95. Laura on February 17, 2009 at 1:21 pm

    this book looks just fabulous!!! i’m a homeschooling mom of five and photographer. i struggle so much with trying to set prices and stay confident with them. my biggest mistake was offerring a high resolution fully edited cd with my session fee. i know people want the digital files and i think i’m offering them too low at $25, but i just can’t decide what to do. my goal for 2009 is to start offering prints rather than cd only, i desperately need help to set them, figure out nice packages, and then move forward in confidence.

  96. Vicky on February 17, 2009 at 1:28 pm

    I think my pricing is ok right now, but still on the low end. I have 8×10’s priced at $20, my session fees (which I never discount) are $75 (regular session), $125 (maternity/newborn package), and $250 (first year package). Both packages include prints, but again, I won’t discount that fee. I have collections set up for adding additional prints/products. Pricewise I make money, but timewise is where I lose money.My biggest pricing mistake? Probably offering discounts where I shouldn’t.My pricing goals for 2009… I would like to restructure some of my packages and collections and slowly start to raise prices. I want to get to that point where my clientele is more art/luxury based and willing to pay the higher prices for my time, instead of working my way into the full calendar booked with low paying shoots.

  97. Barb on February 17, 2009 at 1:53 pm

    Oh my goodness do I need this! Setting – and sticking with – pricing makes me so anxious just thinking about it that I spend as little time on it as possible in order to not to have to feel the tightness in my stomach.I spent from November 2007 through August 2008 building my portfolio. I was paid a minimal amount for a quarter of it, bartered some and did the rest for free (and gave CDs – not prints – as a thank you to my models). I knew from the get-go that I want to be a low-volume, high quality photographer, and set my “professional” prices where I wanted them to be.Or so I thought. The only people who hired me from August through November were friends, who all asked for (and got) discounts, and none of whom ordered prints. I guess that’s my biggest pricing mistake, but I was hoping that my friends would recommend me to their (wealthier) friends.Like Alicia, I’m a homeschooling mom. Photography has been my lifelong passion, and I’d like it to be what gets us out of the low-income bracket, buy our own house and have an easy lifestyle. My pricing goals for 2009? Well, I’m venturing into the area of Boudoir Photography and I can see myself specializing in it. I’d like to price myself appropriately, but I don’t know where to start! I’m afraid of pricing myself so high that people won’t hire me, too… as it is, it seems I’ve already done that, yet I’m priced around the same as other photographers of similar quality – at least I feel so. ;)Thanks so much for this opportunity! If I don’t win, how long will the code be good for? 😀

  98. Toni on February 17, 2009 at 2:44 pm

    WOW! I hope I win this book….! I really need help with my pricing…1) My pricing is not consistent. I tried high, got nothing. Tried lower, got a little. And still don’t have the business I want. 2) My biggest mistake is not setting up prices and sticking to them – regardless.3) Goals for 2009 – to generate a pricing plan that ensures a profit for me and provides the client with something they feel is worth the cost.Thanks for the offer to win!

  99. judy on February 17, 2009 at 3:00 pm

    still new at children’s / baby photography and hope to set up a business within this year. would love to win this book and learn how to set up pricing for potential clients. thank you for your awesome website.

  100. Tamara on February 17, 2009 at 4:34 pm

    I definately need to win the book! I struggle with my prices, and although I do charge already, I have different prices for defferent groups of people! so …1) Non existant2)my biggest pricing mistake is that I can’t decide if I want to do High end or low end! I don’t know anyone who would be willing to pay a lot and I know it’s a wrong way of thinking as I have to find new clients instead of just feeling bad for charging my friends…3)My goal is to have the prices I will be absolutely comfortable with!! And that they will pay off all those long nights you are talking about! 🙂

  101. malia on February 17, 2009 at 4:52 pm

    i don’t have a business yet…so my pricing is non-existant.i’m doing free sessions for family and friends until i get day. one day.

  102. Jenny E. on February 17, 2009 at 5:27 pm

    1)My pricing is definately Non-existant since I’ve been doing free sessions for the experience to hopefully start my own business. I hope to change that soon! 2) I want to avoid selling myself short and be able to charge appropriately for my talents so I can enjoy my work, not let myself get too busy, while still being the mother my son needs. 3) My goals are to improve on my photography, have a business plan, gain a solid clientele and learn all about pricing. This book would help on where to start on all of this! Thank you!

  103. cyndi on February 17, 2009 at 6:58 pm

    What an awesome give away! I enjoyed the interview with Alicia and would LOVE this!! * I think I’m priced okay for my area and talent, but to be honest, I’m really not sure! Pricing can be so confusing. * My mistake seems to be ongoing, I just have trouble getting out there without giving away the house! I need to do more marketing or something. * I would like to get myself priced at a place I feel I should be that I can turn a nice profit.

  104. Tina Harden on February 17, 2009 at 7:03 pm

    I really want to start up my own business this year but I’m totally over critical and tend to undervalue my stuff. I hope to gain more confidence this year and learn to price my stuff more appropriately. My biggest pricing mistake is giving away stuff away. LOL I have dummy stamped on my forehead.

  105. Elena on February 17, 2009 at 7:59 pm

    1. I rencently moved to a new town, and my pricing and higher than most local photographers, but, I feel that I Charge What I am Worth, and my art is (if I had to compare) staning out from among other photographers. 2. I am hoping to gain more clients, but don’t want to go so low with my pricing as to devalue my work and to make too little money to run a business. 3. My goal is for my prices to be accepted as they are now, and to raise them by then end of the year, if all goes well… since I want to make photography my only job.

  106. Megan on February 17, 2009 at 8:03 pm

    I do have a pricing guide but I feel it is too low. I just did this amazing shoot and the mom asked me how much I sell 4x6s for (they weren’t even on my pricing guide). So I said 4×6 are $15 (I’m changing that). She’s ordering 6 4x6s, 3 5x7s and that’s it!$!@!?I have recently started my business – I hope to avoid not attracting higher end clients because of my pricing or specific language I use on my website.My pricing goals are to get a structure that makes sense to me and makes me feel very good.

  107. Judy on February 17, 2009 at 9:08 pm

    Man, do I need your book and your ideas. My pricing is way too low. I have eight children and 16 grandchildren! I always have a camera in my hand and need your help in running a real business – I really need the money! HOW DO I DO IT??? I don’t know what my pricing goals are for 2009 because I can’t get away from the grandkids. They are so darn cute! I would read and read and read and read your book. Come on – help a granny out! PLEASE? I will advertise your book on my blog if I win!

  108. Shannon on February 17, 2009 at 9:13 pm

    While I didnt read ALL the comments I was surprised at how many people are not in business yet…how many of us will truly ever be?Do you feel your pricing is: pretty much non-existant, I am doing shots for free but have print prices if people want to order.What is the biggest pricing mistake you have made in your career? If you do not yet have a photography business, tell us what you hope to avoid? I hope to avoid always cutting a deal, I really need to avoid seeming apologetic for the prices I hope to charge. I have been reading alot about the ‘business’ side of photography and of course pricing is at the top, I want to attract a certain client and want my prices to reflect that.Tell us what your pricing goals are for 2009 I hope to be charging a sitting fee by fall of 2009. By biggest question right now is how do you make the transition?!

  109. Alexandra on February 17, 2009 at 9:21 pm

    I feel my pricing is too low for the work I do and the time it takes, but feel it is just right for my area. I’m afraid raising my prices won’t make me more exclusive, just non-existent!!My biggest pricing mistake so far is the “package” I put together for Christmas photos. Too many people bought the minimum, even though the photos were fabulous, IMO.My goals for 2009 is to find a way to reach a wealthier client base or at least those who will appreciate the difference between me and Sears, and pay accordingly. I would also like to begin offering packages that are profitable for me, but still a good deal for my clients.This is an awesome giveaway!

  110. Jenn on February 17, 2009 at 10:31 pm

    1. I am in the non-existent category! Just starting out.2. Want to avoid underselling myself. I want to be paid a decent wage for the work I do.3. Goal- To get a price list made!!Cool contest! Hope I win!

  111. Alicia Caine on February 17, 2009 at 11:40 pm I came up with the idea of putting together Easy As Pie- I *knew* there was a need. I heard it time and time again on how many photographers were struggling with their pricing- no matter what stage they were in with their business— but this just blows me away. seriously. *whew*Pricing is the most important part of your business. This is the area that will either make you or break you when it comes to being a successful *profitable* business that has longevity in mind. You have three options- you can do it the hard way (which is probably how WE ALL start out, right?), you can do it slow and steady- trial and error- learn as you grow, or you can do it on the fast track! My desire is to help you do it on the fast track….or slow and steady, whatever works for you—- but without all the trial and error! Who really has the time, energy or desire to learn the hardway. I did and I would never wish that on anyone. It is a huge delight and joy for me to serve you and I am excited to hear how the Easy As Pie can help you achieve your busienss goals!Even if you are just starting out or have been doing this for years, if you feel you are too expensive or way too low, if you are struggling with your pricing and nothing is consistent—- you need to believe in your pricing! If you don’t believe in your pricing- NO ONE WILL! Hugs to you all!!!Alicia

  112. Jhoanna on February 18, 2009 at 12:05 am

    My pricing “Non-Existant” as of right now I know some photogs that undercharge because they are afraid their work isn’t worthy and I hope i’m not one of those photogs.My 2009 pricing goal is to do research in my area and have my pricing done before starting my business

  113. Elaine on February 18, 2009 at 12:24 am

    (1) I think my pricing is low. I’ve never charged more than $55 for a session fee and $8.00 for an 8×10. (2) I’ve had a business license for a bit more than a year, but I have yet to actually feel like I’m running a business. I’ve allowed friends to take advantage of my services (selling $5 digital downloads and allowing them to make crummy prints, handing over a CD with 25 edited images from a very difficult shoot at their home for $45). (3) I would like to have prices that are high enough to allow me to actually get paid! I would also like to improve my workflow so that I spend less time editing, giving me a better profit margin that way. I would like to have the confidence to back-up my work with prices that reflect a specialized product.Thanks for sharing so much great info here, Jodi!

  114. Jessica on February 18, 2009 at 12:40 am

    1. My pricing is entirely too low. I opened a 2nd hand childrens store complete with photo studio. This was my problem. They were already there to look for a deal. I started at $50 for 30 min and all photos on a CD! Ouch. Then I found my fav forum. It was very hard to raise my prices but I changed to a session fee and collections, etc. With so many customers and so little time I wasn’t able to keep up. Along with becoming friends with the majority of my clients they all were slightly upset about the change…”and with the economy” they would say. So, I raised it to $125 for half hour and 25-30 pics on a CD fully edited. The CD and editing would take me roughly 40 minutes to do. So a little over an hour and I was done. Also, the 1 1/2 hour session is $275 and comes with a brag book, newborn 3 hour session with announcements is $375 I think. Anyhow, I’ve had non pay the newborn pricing but instead tried to fit a nb session into the half hour. Sorry about the novel. I look at my work and know that I am running through the sessions and not making them my best. I feel as though I am not worth more than that as I still make mistakes. Last thing…I am going to be branching away from the store and going on my own with my new branding and logo, maybe from home or hopefully a stand alone studio. With this I hope to change pricing and be what I am worth and I want to feel worth that amount. This book should help me accomplish and gear me up to make these changes.2. Biggest mistake was starting too low and having to jump the prices over 100% at a time! And still am TOOOO low!3. My goal is just that. With my current clients and keeping things the way they are I do 20 sessions a month. To branch away and still make a full income I would need to do 30 sessions or more a month ( all before taxes and fees and cogs!) I want to be able to keep my house and something needs to change FAST.Uh. I think reality just hit me by writing all of this down.

  115. Shelby A. on February 18, 2009 at 1:18 am

    This sounds like exactly what I’ve been looking for!1. I really struggle with this. I feel like my prices are fair, but I also know what it’s like to want nice family pictures and not be able to afford them. I haven’t had a client pay full price since I started business. 2. I always feel guilty about my already-too-low prices and offer everyone a discount. 3. I would like to have at least two full-paying client sessions each month, which would be just under $1000 if they each purchased my lowest package.

  116. Jen on February 18, 2009 at 1:27 am

    1.) Med-low….I have room to move up in my market. Just raised my prices and feel pretty confident, I agree totally to never discount and keep the luxury there.2.) giving away too much3.) I want to signifigantly impact the family’s finances. I made as much as my dh in November, and boy did that feel awesome! If that was a regular deal….that’s a good goal!!! Thanks, Alisha!

  117. kelly d on February 18, 2009 at 1:28 am

    1. my prices are too long i know. $50 sitting fee and then 6×4’s @$4, 5×7’s @ $6, 6×8’s @$8 and 8×10’s @ $10. my husband cringes at how much time i spend at my computer and how little money i get back. i just love it though and would rather people buy all the photos instead of just a couple. silly i know. 2. biggest mistake so far…leaving people with a slideshow disc and then some of them just printing off their own prints anyway….WHOOPS. i will learn im sure.3. i would love to see some money rolling in instead of me justifying that i love doing it more than i am worried about making an income. SHOW ME THE MONEY!!!!!! my clients even tell me i should charge more, i just cant seem to spit the new prices out of my mouth though. time to toughen up princess.

  118. Vanessa S. on February 18, 2009 at 5:56 am

    As I don’t have a business yet (target mid-2009), my pricing is non-existent.I hope to avoide the scenario described above by Alicia – pricing so low I’m over-hustling to make ends meet.My pricing goals for 2009 is to place myself in the high-end category, along with some of my peers in other event support services. I’d like to be recommended by the high-end event planners in my area.

  119. kay on February 18, 2009 at 6:46 am

    I am not “in business” yet I am still doing pb shoots for friends, family and friends of friends and the like. I am constantly getting fussed at for charging nothing for the pb shoot (hello, I am learning) So my pricing at the moment is completely non-existent. I am completely lost when it comes to this. This cookbook sounds great. I would love to purchase thin in the near future.

  120. stacy t on February 18, 2009 at 7:48 am

    i added a comment but i don’t think it went through….so here goes again but am sorry for a double if it happens to show up.i am basically giving it away. i’m new to the biz charging $75 and that’s it. they get about 30 high res on disc. i can’t figure out pricing to save my life. it’s the hardest part of the biz in my opinion.

  121. Pamela on February 18, 2009 at 8:18 am

    1. I think my session fee is about right for my area. My images on disc are too low I’ve been told even though I just raised prices. I am probaly in the middle for pricing when it comes to prints/images on disc. Not sure if this is a good or bad thing. 2. Big mistake at first was discounting this that and the other, even when not asked for a discount. I seem to have stopped that now! 3. I want to set some gallery wrap prices and continue learning…

  122. LJ on February 18, 2009 at 8:42 am

    1. my pricing is non-existent and what I have charged to helpful friends has been pitifully low, barely covering my costs but not taking my time into consideration.2. offering free shoots to friends and accepting friends-of-friends after they heard I was charging so pitifully little. now I don’t know how to break out of this cycle. how to break the news that even after giving their best friend’s sister’s new boyfriend’s cousin a free shoot I am now charging the proper amount? and I have no idea what that proper amount should be for a beginning photographer. 3. my goal for 2009 is to set up a reasonable pricing structure for my type of photography, develop my style and stick with it, and create a client base that gives me the right amount of shoots and income per month.thanks for this opportunity!!

  123. BernieBl on February 18, 2009 at 9:16 am

    Even after 3 years, my pricing structure is a mess, my firs ever paid session was from a discount that I offered to hospital employees, the good news is that they have been returning customers, the bad news is that they expect the discount price all the time. I even have a different pricing structure for clients in another state where I know wages are far less than we earn here. My session fees range from $35 to $55 when I originally wanted to charge $75. I was happy to do it then for portfolio building, but now starting my 4th year, it’s a little ridiculous.My biggest mistake is that I feel that I need to offer specials all the time for the clients to bite and not go down the street. I should wait and listen to see if they object first, but no, I give the farm away all the time. Seems like I never have time for myself, don’t have much of an income at the end of the year. I surely need to restructure somehow so that I can regain more time with better income.Bernie

  124. NorthGeorgiaGal on February 18, 2009 at 10:03 am

    I read several photography blogs all with the idea in the back of my mind to somehow incorporate my love of photography into a viable business.. but I am truly discouraged because 90% of the photographers that are getting paid have A – NO TALENT and B NO SKILL. Case in point, several weddings I have been to or part of in the last year are being photographed by HACKS.. Hacks in the capture department and hacks in the post processing department. It seems to me anyone with a entry level or even expensive dslr thinks they can be a photographer, and the really sad part is people are paying these imposters… the more I learn, the more I am discouraged… I would be interested in this book because I am thinking about starting my own web design business catering to small (very small) business owners where my photography could also be used… there is a price point sensitivity to a new business startup – especially in times like these..Enjoy your blog Jodi..Cheers,NGG

  125. Lori on February 18, 2009 at 10:33 am

    1. I think my pricing is too low. ($10 for a 5×7)2. I made the mistake of setting pricing before I really knew what all my costs were going to be and it came back to bite me in the butt. I started charging in Sep and did a lot of sessions between then and Dec but didn’t make anything after expenses!3. I don’t want to be in the red this year!

  126. Sherri James on February 18, 2009 at 11:26 am

    Pricing has been such a struggle for me! I’ve literally gone through zenfolio and marked everything to the bare minimum price thinking that no one in my area will want to pay even medium range prices. Do I price up and appear overpriced and not get the client load or do I price low and stay super busy while making nothing?? I’m clueless here and I desperately need help in this area of expertise. I’m just starting out so I want to do this right from the get go. I can’t wait to read the book!Sherri

  127. Melanie on February 18, 2009 at 12:27 pm

    My pricing is prob too low cause I’m from time to time ending up with disappointing lil sales. One time a senior only purchased a set of wallets each for about 8 poses. Talk about a waste of my time, especially since retouching is always included. My goal for ’09 is to figure out a way to be an equal provider for my family without giving up the wonderfulness of being at home with my baby.

  128. PeggyN on February 18, 2009 at 1:03 pm

    1. I am just getting started and my pricing is way too low and changes with every shoot because I give too many deals to friends.2. My biggest pricing mistake so far was shooting high school senior portraits for a friend’s grandson. I practically did it for free and then spent more hours than I could count editing because of a severe case of acne. And then they weren’t happy because he had his bangs combed up and they wanted them down (they didn’t tell me this ahead of time).3. I would like to determine prices that are fair to me and my customer and then put it in writing on my web page for them to see (and for me to see so that I don’t come up with discounts off the top of my head and then regret it!).

  129. Monica on February 18, 2009 at 2:34 pm

    My prices are way to low! I charge $22 for an 8×10 and my sessions are $75. Senior sessions are higher, though.The biggest mistake I’ve made so far is shooting a wedding for $50 an hour! The wedding/reception was 5 hours long and the bride didn’t bat an eyelash when I said the wedding album would cost $1,000!!! I could have charged her way more for the shooting of the wedding because both she and her husband are working professionals and make lots of money. I didn’t believe in my abilities as a wedding photographer so sold myself short! I don’t normally shoot weddings but did this one because the bride was a friend of my sister-in-law and loved my photography.I just raised my prices, but they are still too low. I’m afraid that in this economy, people won’t want their pictures taken if prices are too high. I really need to build my business though as I am now a single mother and supporting my 3 children on my own. I’d love to charge $80 for an 8×10!

  130. Brittany on February 18, 2009 at 3:44 pm

    My pricing is probably too low (although I’m not trying to be a luxury service) and definitely too complicated. My biggest mistake was not making my system super simple with just one phase – many people won’t read or do any thinking themselves, so I waste too much time trying to answer their questions. I’d like to make my pricing simpler, quicker, and more profitable.

  131. Dana F on February 18, 2009 at 4:09 pm

    Oh – The pricing game has been weighing on my mind this week – thank you for providing the opportunity for some assistance and growth in this area! *When I established my pricing I thought it was Just right for my local market ($35 for 5×7, $50 8×10). Now I am not so sure. I want to find a balance with the economy being in the slumps and being in a new area where I have no previous network to rely upon for business. I don’t mind discounting my products, but I want to do it in a way that does not seem like I am cheating myself or the client. I also do not want to undercut anyone in my local area as I feel that that does a great disservice to ALL photographers. *One of my mistakes is my session fee is too low ($125) and having no minimum purchase is causing me to work for nothing when I factor in all my expenses (childcare, transportation, equipment, education). I find that there are times as I am working my way into my target market that I have worked for a couple of 5×7 prints. *I would like to find a pricing structure that is easy to navigate for both myself and the client, have a projection of where my growth will be and a means by which I feel satisfied with what I am Charging and my client feels like the received great value for their money.

  132. Christina on February 18, 2009 at 4:41 pm

    Right now I’d say my pricing is on the edge of too low (prints) and just right (dig collections) — while I would love netting the ‘wealthier’ clients, the median income in my area is the high $20K — those people deserve better than cookie cutter studios.Pricing problem — the packages I had early on. The clients that jumped on them really aren’t willing to pay more now that I restructured everything. Goal for ’09: just to break even. Seriously, I’m tired of bankrolling my biz with my day job income. I want to buy a house in the next few years. If I could start breaking even or making a profit, I could stick something back towards a home office out of my biz income and use my day job income for a down payment (shoot, I’ve already spent the equiv of a decent dp already in the past year and a half!).

  133. Erica Velasco on February 18, 2009 at 6:08 pm

    * Do you feel your pricing is:”Too Low” – I think I’m almost there, but I think I need to be a bit higher. I do weddings and am trying to network with local wedding planners and my prices I think need to be higher for them to refer me =) I want to get into a higher scale clientele. * What is the biggest pricing mistake you have made in your career? If you do not yet have a photography business, tell us what you hope to avoid? The first year with weddings I gave them everything! OMG I don’t think I made a cent at the end of the day! Lesson learned! * Tell us what your pricing goals are for 2009 (if applicable): To be priced for what I’m worth, what I deserve and what gets me into the high-end clientele.

  134. PeggyN on February 18, 2009 at 6:10 pm

    1. I am just getting started and my pricing is way too low and changes with every shoot because I give too many deals to friends.2. My biggest pricing mistake so far was shooting high school senior portraits for a friend’s grandson. I practically did it for free and then spent more hours than I could count editing because of a severe case of acne. And then they weren’t happy because he had his bangs combed up and they wanted them down (they didn’t tell me this ahead of time). I think I worked for $1 an hour on this shoot ¥ë3. I would like to determine prices that are fair to me and my customer and then put it in writing on my web page for them to see (and for me to see so that I don’t come up with discounts off the top of my head and then regret it!).

  135. Jenna on February 18, 2009 at 9:13 pm

    1. I think my prices are fair for the area I am in.2. I have yet to have a full price session, I feel if I don’t offer a discount of some sort, clients are going to go elsewhere, so half price business if better than no business.3. I am going to work on the above. I need to start charging my clients for my work, if they choose to go elsewhere, I just need to accept that.

  136. carrie scruggs on February 18, 2009 at 9:26 pm

    Okey dokey here are my answers :-)1.- Too low, example I just now (jan) raised my 8×10 price to $302. – Biggest pricing mistake – giving away the cd of images and session for one low price3. – 2009 goals – get my pricing in line so I am more focused, less busy and competitive with my marketThanks!

  137. Brandy on February 18, 2009 at 9:29 pm

    My pricing is non-existant at this point. I am just getting started through much encouragement from my friends and family. So I am very much a beginner on this path. I don’t want to be the one to be used and abused. I really don’t know where to start and I want people to look at my work and say, “I want pics of my kids like those” and come to me because of my work and not my price. So happy medium is what I want to find. I am afraid of giving it away because I seem to do that. Thanks for the opportunity to win!

  138. Maura on February 18, 2009 at 10:10 pm

    this book sounds pricing is too low – $75 sitting, 8×10 – $30, 11×14 – $75, 16×20 – $125 What is the biggest pricing mistake you have made in your career? starting too low. Tell us what your pricing goals are for 2009 – raise my confidence and prices!

  139. Ericha Farrington on February 18, 2009 at 10:42 pm

    About a year ago I decided to start my own photography business. The goal was to charge $100 a session but in the beginning, in order to gain clients and experience I would discount the sessions heavily or even do them for nothing. I recently raised my price to $125/session and I feel that it is still too low for all of the time and energy that is put into the editing.So far my biggest pricing mistake is not charging my price. I give too many discounts. I want to have set prices and stick to it. In the long run though I want to have prices that are comparable to other area photographers but I don’t want to overcharge.For 2009, I’d like to have a price that I know will entice people to choose me over the run of the mill photographer and I want them to be happy with the service and product they are receiving.

  140. Shannon on February 19, 2009 at 12:40 am

    I am a newbie, so non-existent (actually maybe losing money at this point :))I’m doing lots of “practice” and freebies for friends. My biggest mistake at this point is hesitation. I should get out there and do a real shoot for real money but am a perfectionist and don’t want to until it’s just right. My goal is to feel confident enough in 2009 to take the leap and do a real session with real financial expectations. It’s been years of practice, time to reap some of the reward! :)PS Would LOVE the book!!

  141. Brandi on February 19, 2009 at 12:59 am

    1. I personally feel like my pricing is a little low, not super low, but lower than where I’d like to be. I did just raise my prices recently to starting portrait sessions at $200 with a $50 print credit, from a previous model at $150. 2. Giving away a lot of free digital files, whole CD fulls. I wish I would have given a limited number from the beginning, like five, instead of giving out full disks. I think that made me seem less valuable. 3. I feel like my pricing is still a little complicated. I’d like to smooth it out a bit. Also, I would like to possibly raise prices again at some point this year, after seeing how this past raise works out.

  142. Heather on February 19, 2009 at 2:02 am

    1. I feel that at this time my pricing may be more in sync with competitors in my area. I think that it’s also reasonable for my skills. I did research others in my area and have tried to be comparable to them but still competitive.2. My biggest pricing mistake is trying to make a price list on the fly without researching. I see now that in the beginning I was grossly underpriced, but I thought that I should have been because I was just beginning. I now know that was the wrong thing to think. I should have started out advertising myself for what I was worth at a competitive rate.3. My pricing goals are to create some packages that are better suited for the different types of photography I hope to work with. I have some seniors who are interested in senior sessions. I hope to have something geared toward them to be more attractive to that crowd.

  143. Judy on February 19, 2009 at 4:22 am

    I think my pricing is a little bit too low. I would like to have a higher session fee so that if the portrait sale is lower I will not feel as though I have wasted my time. I think my print prices are okay but my album and slideshow pricing aren’t. I am afraid to charge more for those. :/My biggest pricing mistake was pricing myself based on what other photogs on my area were charging. My pricing goal is to get it all where it should be. (Isn’t that everyone’s??) To feel as though I am well compensated, and to be able to confidently state what I charge and not be wishy-washy on albums/slideshows.

  144. Sherri S on February 19, 2009 at 5:41 am

    1. My Pricing is non-existent yet since I’m not in business – However I’ve been portfolio building at first it was for free but now I charge a little and even still I feel I am giving TOO much for what I charge – I give a CD of up to 30 images for $25+ and I hate that I’ve been that desperate to get their interest 2. I am worried that I will also get desperate for clients once I’m in Business and end up offering too many discounts , freebies, and specials or just lowering my prices ridiculously all together – I tend to be VERY hard on myself – so I can see clients trying to take advantage of me and I DON’T want that – I want to be FIRM and assertive with my pricing & the value of my work but not to the point that I’m being OVER zealous – I just want the price to fit and I want my customers to be more than happy to pay what my work is valued – I just don’t want that to be too much to ask for3. My pricing goals for 2009 have been to start off at an introductory rate for sessions for a few months and build to a fixed rate for the rest of the year – I don’t know if this is the right way to go but I’m just hoping to get my foot in the door – however this contradicts what I’ve answered for #2 so its safe to say that I am really LOST when it comes to pricing – I NEED guidance !

  145. Angela on February 19, 2009 at 9:13 am

    I could not need this book more….1. My pricing is non-existent I am in the beginning stages of starting my business. 2. My biggest mistake would be not charging enough for my work and not pricing myself in my market. 3. My goals for this year would be to get my business up and going and build a strong client base.

  146. Trisha on February 19, 2009 at 3:01 pm

    My pricing is too low. I don’t value my talent and thus shortsell myself.Worse mistake was doing a wedding for film processing fee only (back in the dark ages).My goal for 2009 is to price my work at a place that is a little outside my comfort zone because I know that this is the right price to charge.

  147. Nicole Haley on February 19, 2009 at 3:40 pm

    1. My pricing is “non-existent” though I am trying to learn as much as humanly possible as I start out. 2. Once I get going, I hope to avoid exactly the scenario illustrated below “ñ I hope to avoid running a busy-ness and not a business. 3. My pricing goal for 2009 is to actually set up a well constructed structure that fuels a successful beginning business. Thanks for this opportunity “ñ I hope I didn’t miss the drawing!

  148. Seshu on February 19, 2009 at 3:52 pm

    I tried buying the PDF and access to the blog, but saw that it was “temporarily sold-out”. Any way of knowing when the blog will be open for new registrants? I am interested in receiving the 15% off when I do sign up for both. Thanks!

  149. bethany on February 19, 2009 at 7:51 pm

    I feel like my prices are too low. I justify it as I am just starting out and I would rather under charge rather than over charge. I think of it as easier to raise them verses lower them. I’m clueless….have you caught on yet?Woah, I made a 100.00 mistake at Christmas time. I way underestimated the price of custom cards and I basically ate the entire profit. And if that wasn’t bad enough, I put the girls maiden name on the cards and I had to pay another 100.00 to get them reprinted…..AT CHRISTMAS TIME!!!My pricing goals are to study a bit more and do some research around my area. I really need help please!!! It’s so hard to find a happy medium. I just always sacrifice to make sure my customers get a good deal. I’ve been on the other end and it stinks when you feel like you don’t get what you pay for. I just want my clients to be happy. Also, I’d like to put together some packages for seniors and weddings but I want to be fair and still make money. Thanks!

  150. Honey on February 19, 2009 at 10:42 pm

    I have had several clients tell me I need to charge more … now that’s pathetic! Have you ever been up until 4:00 am editing your daughter’s cheerleading team photos as a favor? Have you ever done a free session for an acquaintance, edited 200 pictures only to have them order holiday cards @ 1.50 each? Right now I am making my kids entire elementary school yearbook … all editing (mcp actions of course) and major photoshop layered collages … not to mention most photos were taken by me … all work done when I should be sleeping because I have a 1 year old too. Babies don’t like Mamas on the computer all day. I get so frustrated but it is my own fault! I must learn to say no! How many friends have asked you for favors … and everyone is your friend!!! When all is said & done I think I pay to take pictures. I feel like most people think it’s no big deal, just taking pictures! I feel like a passive aggressive photographer! I just had a “friend” ask me to take a portrait of her mother-in-law with all 12 grandkids. The extended families all showed up to jump in and have portraits taken with their kids. 800 edited pictures later I ended up with a total of $500 … and I paid an assistant $40.00 for her 2 hours at the session. I need help … and sleep if you’re giving that away as well!

  151. Alicia Caine on February 19, 2009 at 10:50 pm

    Seshu- I am currently in process of putting together a new pantry that will be available hopefully by mid-march. 🙂 The $15 coupon code will expire the end of this month though.

  152. Amy on February 21, 2009 at 12:21 pm

    I am priced too low for the quality product I offer. But I am too nervous about raising my prices and then loosing any customers I have. I find myself in the loop of “when I get more of a customer base, I will be able to raise my prices” But I don’t think that theory will ever work. My photog friends say to increase my prices and I will get a better (spend more money) clientele. I just don’t know… I should have been regularly raising my prices all the long and offering more product – I think. Hopefully 2009 will bring about a more comfortable price list structure for me. Most of my effort is being spent toward marketing – I am comfortable with my photography… just not my marketing.

  153. Jennifer on February 23, 2009 at 7:39 pm

    ?1-I feel my pricing is too flexible. I constantly am changing the way it is structured. Also, I have been told by clients that are not friends it is too low. ?2- Biggest mistake is organization of clients and potential clients, and the management of my time from booking to delivery. Also, if I do a portfolio building free session I am so lazy about getting them proofs. Horrible I know.?3- Pricing goals are to work on packages. Have a solid pricing system that allows the client a choices where they feel they are getting quality for their money and I feel good organizing my time and delivery. Where I can be more focused on product and great capture than memorizing my ever changing prices.

  154. Susanne on August 9, 2009 at 11:55 am

    *My pricing is definitely too low ($45 for a session with CD of 20-35 edited images).*My biggest mistake has been to include the CD for free. I could make more money working at McDonald’s for the amount of time I spend on editing!*My goal for 2009 and beyond is to find the right price structure to actually make a profit! 🙂

  155. Debbie Mitts on December 8, 2010 at 10:32 pm

    Well we all know why I need to win this pricing guide….It is Christmas and I am broke! I bought myself some new studio lights and a backdrop. Getting set up is so expensive I need a few freebies! Plus being a newbie I have no idea about pricing.I have done so many free sessions that I feel the need to become more professional and set myself apart from the “big Box” studios at the mall. I know I am a good photographer now I just need some help in guiding me to feel confident in being one. I love your site, you offer so much valuable info and I have learned so much from your tutorials, now I just need to win!

  156. Chava on December 9, 2010 at 9:10 am

    I have such a hard time figuring out pricing I’m in DESPERATE need of this book.

  157. Ann on April 1, 2011 at 1:43 pm

    Right now my pricing is non existing because I do not want to start charging until I know how to do it right. My biggest pricing mistake is doing hrs of retouching only to give the images on the cd away for free(for family) because I am just starting out and want to get a portfolio. I’ve learnt doing something for free just makes your photography cheap.For 2011 I want to know what I am going to charge and feel confidant with that. Also have a website up and running.

  158. Fort Worth Wedding Photographer on March 10, 2012 at 2:18 am

    Choosing the right price point is super important for a wedding photographer. If it’s to high for your area or talent and you will get no calls and if it’s to low people think that sometime is not right and that you must be a bad photographer, you have to get it right, do some online research around your local wedding market.It’s normal to start of with lower prices and work your way up as you gain customers and experience, but keep in mind that if you have been shooting weddings for $500 a pop for several years it’s going to be difficult to make the jump to high end wedding prices. The best way is probably to adjust your prices once a year.And please don’t shoot “professionally” for FREE!

  159. Fort Worth Wedding Photographer on March 10, 2012 at 2:20 am

    Choosing the right price point is super important for a wedding photographer. If it’s to high for your area or talent you will get no calls and if it’s to low people think that something is not right and that you must be a bad photographer, you have to get it right, do some online research around your local wedding market.It’s normal to start of with lower prices and work your way up as you gain customers and experience, but keep in mind that if you have been shooting weddings for $500 a pop for several years it’s going to be difficult to make the jump to high end wedding prices. The best way is probably to adjust your prices once a year.And please don’t shoot “professionally” for FREE!

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