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Sony HX350 bridge camera becomes official with 50x optical zoom lens

This is usually a quiet period for the digital imaging world when it comes to official announcements. The end of the year is approaching, so everybody seems to be on vacation. However, it appears that Sony never sleeps, as the manufacturer has just introduced the Cyber-shot HX350 superzoom bridge camera.

Sony a6500 Review

Sony A6500 announced with 5-axis IBIS and touchscreen

Sony has just introduced a new mirrorless interchangeable lens camera. It is unclear why it was not revealed at the Photokina 2016 event, but the A6500 is here now and it offers several improvements compared to its predecessor, the A6300. Here is what you need to know about the upcoming camera!

Sony RX100 V

Sony RX100 V is world’s fastest autofocusing compact camera

After introducing the A6500 mirrorless camera, Sony has revealed the RX100 V compact camera. It features the world’s fastest autofocusing system, world’s fastest continuous shooting mode, and world’s highest number of focus points in a compact camera. Check out the remainder of its specifications in this article!

Sony A99 II

Sony A99 II A-mount camera revealed at Photokina 2016

It is finally here! We are happy to announce that Sony has a new A-mount flagship camera. It consists of the A99 II, which replaces the A99 with a new higher-megapixel sensor, 4K video recording, and in-body image stabilization system. The new camera has been unveiled at Photokina 2016 and we have the most important details for you!

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hasselblad h6d-100c

Sony medium format mirrorless camera coming to Photokina

It is well-known that Sony supplied the 100-megapixel sensor available in the Hasselblad H6D-100c. However, it appears that the PlayStation maker is disappointed by Hasselblad’s flagship shooter, so it decided to make its own, albeit differently because it will be a mirrorless shooter.

Sony a9 mirrorless camera rumors

Sony A9 mirrorless camera to offer unlimited RAW shooting

Here is a name that you have not heard in the rumor mill for about a year: Sony A9. This camera has returned to the grapevine as a full-frame mirrorless camera that will become the FE-mount flagship model. A highly-reliable source has just revealed some details about it and you can find them out in this article!

sony hx90v replacement rumors

Sony HX90V replacement’s specs show up online

Sony will announce a new HX-series compact camera within a few months. Trusted sources have revealed the first specs of the HX90V successor. They are interesting and well-above the ones of the HX80, another pocketable compact camera which has been announced at the beginning of March 2016.

sony a7r iii sensor rumors

Sony A7R III to feature new sensor with 70 to 80 megapixels

Sony will likely replace the amazing A7R II mirrorless camera sometime in 2017. Even though we are more than one year away from its unveiling, the PlayStation maker is already working on the so-called A7R III. The shooter is said to come packed with a new image sensor that will have between 70 to 80 megapixels.

sony rx10 iii

Sony RX10 III becomes official with 25x optical zoom lens

Sony has just introduced its latest superzoom camera designed for both photographers and videographers. The new Cyber-shot RX10 III is here with a 20.1-megapixel stacked sensor and a 25x optical zoom lens, which offers a full-frame equivalent of 24-600mm. This new shooter is also capable of capturing 4K movies and 14fps in burst mode.

sony fe 50mm f1.8 lens

Affordable Sony FE 50mm f/1.8 lens announced

If you own an Alpha or NEX-series mirrorless camera from Sony then you will be pleased to hear that the PlayStation maker has just introduced an affordable 50mm lens. The Sony FE 50mm f/1.8 prime lens is here as a compact and lightweight solution for the company’s FE-mount and E-mount MILCs.

sony fe 70-300mm f4.5-5.6 g oss lens

Sony FE 70-300mm f/4.5-5.6 G OSS lens launched

Sony has concluded its press event with the introduction of the FE 70-300mm f/4.5-5.6 G OSS telephoto zoom lens. This optic is capable of offering top-notch image quality thanks to multiple features, including a state-of-the-art internal design and integrated image stabilization technology.

zeiss fe 35mm f2.8 za sonnar t

Three new Zeiss FE-mount lenses coming at PhotoPlus 2016

Photographers using Sony FE-mount mirrorless camera may have three extra reasons to be joyful. A couple of distinct sources are reporting that Zeiss is working on three new lenses just for them. The optics will allegedly be revealed sometime in October 2016 as part of the PhotoPlus Expo in New York City.

sony a99 mark ii camera rumors

Sony A99 Mark II release date delayed once again

Officially, Sony is saying that it remains committed to the A-mount line-up and it will continue to support it. However, its action from the past couple of years are contradicting the company and the rumor mill proves this. The latest gossip talks are stating that the replacement to the A99 camera have been postponed again.

sony hx80 compact camera front

Sony HX80 pocketable superzoom camera announced

Sony has introduced a new camera that grabs the world’s smallest compact camera with a 30x optical zoom lens from the company’s HX90V shooter. The new unit is even tinier and it is called HX80. It offers built-in electronic viewfinder, 18.2-megapixel sensor, and tilting display among many other features.

sony rx1r ii

Sony RX-series medium format camera might become a reality

Sony is the creator of one of the most popular compact camera series on the market. The RX1, RX10, and RX100 cameras have been welcomed by photographers and there is a strong chance that the company may put another format at users’ disposal. It is an RX-series medium format camera and it might be in development!

Sony A7S FE-mount

New Sony E-mount camera might be unveiled soon

Photographers using Sony’s mirrorless cameras with full-frame sensors are still waiting for the company to announce the availability details of the recently-announced FE 70-200mm f/2.8 GM OSS lens. It appears that this information is coming soon, but it might be joined by the unveiling of a new E-mount camera.

Sony DSC-HX90V

Sony HX80 release date, specs, and price details leaked

Sony is preparing another big announcement in order to introduce a couple of new cameras. Both units will come with a fixed zoom lenses, so they will be aimed at travel photographers. Without further ado, here is everything we know about the Sony HX80 and HX350 ahead of their official announcement event that will occur soon!

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Sony HDR-AS30 photo

Sony AS50 shows up online before January 5 announcement

Sony is expected to hold a product launch event at the Consumer Electronics Show 2016. The PlayStation maker will livestream its conference on January 5. According to the rumor mill, the company will reveal an action camera called AS50, whose specifications and photo have just appeared on the web.

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