Sometimes as a business you design something with the best of intentions and it flops. Our MCP Project 52 from 2011 was a huge success, but it was extremely time consuming for all the team leaders. As such, we redesigned it for 2012, into something more manageable: MCP Project 12. Unfortunately after two months, I realize this was a mistake.
After a Facebook survey, we learned why participation decreased.
- The Linky Tools upload system was confusing, and many did not have a blog to host their images. It also did not allow for much interaction, and people said it was confusing, time-consuming and hard to use.
- Monthly themes were not enough to keep people motivated and excited.
Rather than let it ride out for 10 more months, here’s what we are doing about it.”
Project 12 will turn into “Project MCP” starting March 1st, 2012.
In the next week, we will redesign how people participate and share photos and how it works. Check back March 1st for all the details and to participate. If you have ideas and want to volunteer, we will be looking for professional photographers to help run this. If you have an extra hour or two a week to help, please contact us at: firstname.lastname@example.org and let us know more about your background and skills. Our Project MCP Team Leader, Trish, will be in touch.
We are excited for this new twist. We hope you are too.